Customer Retention – Handwrytten

The New Age of Handwritten Cards

Ariel O'Brien — Fri, 04 Jul 2025 14:01:54 +0000

In a world of pings, swipes, and unread emails, one tradition is quietly making a powerful comeback: the handwritten card. Once considered old-fashioned, handwritten notes are now at the forefront of modern communication. Welcome to The New Age of Handwritten Cards—a time when thoughtful gestures cut through the digital noise, leaving a lasting impression.

Whether you’re building customer loyalty, staying in touch with friends, or celebrating life’s milestones, handwritten cards deliver a sense of sincerity that emails and texts simply can’t match.

Why The New Age of Handwritten Cards Matters

In this new era of personal connection, handwritten cards have become a standout strategy for individuals and brands. USPS research shows that personal mail has a 99% open rate. That kind of impact is rare—and powerful.

The New Age of Handwritten Cards isn’t just about nostalgia. It’s about being memorable, authentic, and human in a digital-first world.

Pro Tip: Make handwritten notes part of your ongoing strategy—not just a one-off. Handwrytten makes it easy to schedule or automate campaigns throughout the year.

Who’s Leading The New Age of Handwritten Cards?

Gen Z & Millennials Are Making It Cool Again

Younger generations are embracing tactile experiences that go beyond screens. Handwritten cards are especially resonating with Gen Z and Millennials, who crave connection with meaning.

Use cases:

Celebrating friendships and birthdays
“Just because” notes
Monthly snail mail swaps

Sample message: “Hey Em! Still laughing about our ‘bad karaoke’ night. Thought this card deserved a spot on your fridge. Playlist enclosed. Miss you like crazy!”

Pro Tip: Want your message to stand out? Use playful language or include a fun surprise like a sticker or photo inside the card.

Small Business Owners Create Real Connections

In a crowded marketplace, handwritten notes help businesses stand out. This handwritten communication creates loyalty and turns customers into advocates.

Use cases:

Post-purchase thank-yous
Loyalty milestones
Seasonal check-ins

Sample message: “Thank you for being a loyal customer! As a little thank-you, enjoy 10% off your next order with code THANKYOU10. You make our day every time you shop!”

Pro Tip: Set a monthly reminder to send handwritten notes to your top customers. A few consistent gestures can make a big impact.

Nonprofits Strengthen Donor Relationships

Handwritten cards are helping nonprofits deepen relationships with the people who make their mission possible—donors, volunteers, and partners.

Use cases:

Donor anniversaries
Event follow-ups
Year-end gratitude

Sample message: “Dear Alex, one year ago today, you helped change a child’s life. We’re deeply grateful for your ongoing support. Your kindness continues to inspire!”

Pro Tip: Use donation anniversaries as a reminder to say thanks. Pair your note with a brief update about the impact they’ve helped create.

Real Estate and Financial Professionals Keep Clients Engaged

Client-based industries are using handwritten notes to build trust and boost referrals. Service professionals are turning one-time customers into lifelong clients.

Use cases:

Milestone follow-ups
Birthday greetings
Check-ins after a transaction

Sample message: “Hi Sandra—can you believe it’s been a year since your big retirement send-off? Hope this new chapter is treating you well. Let’s catch up soon!”

Pro Tip: Use Handwrytten’s integrations to automatically send notes at key moments—like closing anniversaries or birthdays.

Internal Teams Stay Connected in a Hybrid World

Even in remote work environments, handwritten notes are being used to recognize, encourage, and celebrate team members.

Use cases:

New hire welcomes
Peer-to-peer shoutouts
Work anniversaries

Sample message: “Just a quick note to say how much we appreciate your hustle this quarter. Your ideas and energy make a big impact. Keep crushing it!”

Pro Tip: Keep a rotating schedule of internal shoutouts. Recognition—especially handwritten—can boost morale and retention.

How Handwrytten Powers The New Age of Handwritten Cards

Handwrytten makes it easy for individuals and businesses to send handwritten notes at scale—while keeping the personal touch that makes them so powerful.

You can:

Choose from hundreds of card designs
Use your own handwriting or select a style
Automate card sends through your CRM or eCommerce platform
Send cards globally
Include gift cards for extra impact

Pro Tip: Use the scheduling feature to plan messages in advance—so birthdays, anniversaries, and other key moments never slip through the cracks.

Modern Use Cases for Handwritten Notes

Handwritten cards aren’t just for thank-yous and birthdays anymore—they’re now being used in innovative, unexpected ways:

Apologizing for service issues
Celebrating a new pet or baby
Following up after networking events
Re-engaging lapsed customers
Announcing product launches
Marking first purchase anniversaries

Pro Tip: Map out your annual touchpoints and automate them with Handwrytten for consistent, high-impact outreach.

The Takeaway

The New Age of Handwritten Cards is more than a trend—it’s a return to authentic, human connection. In a world where automation often feels impersonal, handwritten notes make people feel seen, appreciated, and remembered.

Whether you’re building a brand, managing relationships, or just making someone smile, Handwrytten helps you deliver sincere moments—without the time drain.

Ready to bring your message to life?
Start sending at www.handwrytten.com or reach out at sales@handwrytten.com.

Frequently Asked Questions

Does Handwrytten send cards internationally?
Absolutely. Handwrytten ships to most countries around the world. International shipping charges and delivery times may vary.

Can I automate card-sending from my CRM or ecommerce platform?
Yes. Handwrytten integrates with platforms like Salesforce, HubSpot, and Shopify to trigger card sends automatically based on actions or milestones.

Is there a minimum order?
Nope! You can send a single card or thousands—it’s up to you. Bulk tools and enterprise features are available for high-volume users.

Can I include gift cards with my handwritten notes?
Yes. Handwrytten allows you to include gift cards from popular brands like Target, Amazon, and Starbucks with your message—just select your option at checkout.

The post The New Age of Handwritten Cards appeared first on Handwrytten.

How Customization Boosts Your Brand

Ariel O'Brien — Fri, 27 Jun 2025 06:30:00 +0000

In today’s market, standing out isn’t optional—it’s essential. And the brands that succeed? They lean into personalization and strategy. That’s why learning how customization boosts your brand is key to creating memorable moments, building customer loyalty, and staying top of mind. Whether you’re using personalized branding strategies or custom marketing solutions like handwritten cards, branded inserts, or QR codes, these thoughtful touches leave a lasting impression.

Consistency Creates Confidence

Your logo, colors, and tone of voice aren’t just decorative—they’re how people recognize and remember your business. Every time you repeat these elements, you reinforce your brand’s credibility.

Whether it’s a handwritten note, appointment reminder, or branded calendar, cohesive design tells your audience: we’re thoughtful, consistent, and here for the long haul.

Sample message: “Our 2025 magnetic calendar is here! Stay on schedule all year—and keep our contact info close at hand.”

Pro Tip: Align every customer-facing piece—envelopes, inserts, magnets, and notes—with your brand’s visual guidelines. Familiarity builds trust.

Personal Touches: How Customization Boosts Your Brand

Mass emails are easy to ignore. But a handwritten card with the customer’s name and a small surprise inside? That sparks connection.

People want to feel seen, not processed. Personalization shows you value the relationship—and that you’re paying attention.

Sample message: “Thanks, [Name], for another great year with us! Inside you’ll find a little something just for you—your exclusive scratch card awaits.”

Pro Tip: Reference something meaningful—like a recent purchase, customer anniversary, or local event—to make your handwritten note feel even more intentional.

QR Codes = Instant Connection

Want to guide customers to a survey, landing page, or online shop? Make it easy. Including QR codes on branded materials bridges your offline and online marketing efforts.

You can generate a QR code within our card customizer or upload your own. By adding a unique QR code to each card, you can track when recipients scan them. This enables real-time tracking and follow-ups, whether for customer appreciation, lead nurturing, or marketing campaigns.

Sample message: “Scan this code to book your next appointment in under 30 seconds!”

Pro Tip: Use QR codes for appointment booking, product demos, or special offers. They’re a low-effort, high-impact upgrade to any custom insert.

Branded Inserts: A Smart Custom Marketing Solution

Customization doesn’t stop at the envelope. Including branded items—like business cards, magnets, calendars, or scratch cards—adds both utility and brand reinforcement.

These small extras stay with the customer longer, whether it’s on their fridge, desk, or wallet.

Sample message: “We’ve included a custom magnet with our contact info—so you can always reach us, fast.”

Pro Tip: Choose inserts that align with your service. Calendars for realtors, scratch cards for salons, magnets for home services, or custom business cards for professional service providers.

Automate the Personal with Handwrytten

It sounds like a lot—but you don’t need to do it all by hand. Handwrytten makes it simple to scale personalized, branded outreach using real pen-written notes and customizable inserts.

Whether you’re sending 10 or 10,000 cards, you can keep that personal touch without the manual work.

Sample message: “Thanks again for your recent order, [Name]! We appreciate your business and look forward to helping you again soon.”

Pro Tip: Use Handwrytten’s integrations and automation tools to trigger personalized outreach after purchases, appointments, or anniversaries.

Use Cases by Industry

Real Estate: Follow up with new homeowners using a handwritten thank-you card + magnetic calendar with your photo and contact info.
Dental/Medical: Include a branded reminder magnet and a QR code to schedule their next appointment.
Retail/Ecommerce: Surprise customers with a thank-you note and custom scratch card offering 10–20% off their next order.
Home Services: A branded magnet on the fridge = top-of-mind when something breaks.

Pro Tip: Customize your inserts to your industry and audience. A well-timed, useful branded item reinforces value and builds trust.

Why Customization Works

Learning how customization boosts your brand goes beyond aesthetics. It leads to real business impact:

Improved open and response rates on direct mail.
Higher brand recall through consistent design.
Stronger customer retention through personalization.
Measurable online actions triggered by offline mail.

When you combine the power of a handwritten message with branded elements like logos, QR codes, and inserts, you turn ordinary outreach into a branding moment customers won’t forget. And by integrating personalized branding strategies into your outreach, you make every touchpoint an opportunity to grow your brand.

Want to learn how brand personalization strengthens your customer relationships or explore the impact of tailored brand experiences? Handwrytten makes it simple.

Frequently Asked Questions

Can I add my logo to handwritten cards?
Yes! Handwrytten can print your logo directly on the cards or envelopes.

What types of inserts can I include?
Everything from business cards to magnets, scratch cards, and calendars.

Do you support QR codes? Absolutely. You can either set up your own or create a QR code in our card customizer. By adding a unique QR code to each card, you can track when recipients scan them. This enables real-time tracking and follow-ups, whether for customer appreciation, lead nurturing, or marketing campaigns.

What industries benefit from customized mailings?
Real estate, healthcare, ecommerce, home services, nonprofits—any business that values relationships.

Can I automate sending these custom notes?
Yes. Handwrytten integrates with your CRM or e-commerce platform to trigger personalized outreach automatically.

Get Started with Handwrytten

With Handwrytten, it’s easy to bring all the elements of customized outreach together. Choose your card, upload your logo, add your custom inserts (magnets, scratch cards, business cards, and more), and let our team do the rest.

Visit Handwrytten.com or email sales@handwrytten.com to start building branded, personalized campaigns that leave a lasting impression.

The post How Customization Boosts Your Brand appeared first on Handwrytten.

Reignite Customer Engagement Mid-Year

Ariel O'Brien — Mon, 16 Jun 2025 17:30:08 +0000

Thoughtful gestures that keep your brand top of mind

The halfway point of the year is the perfect time to pause and reignite customer engagement mid-year. Instead of waiting for the holidays, use this mid-point check-in to show appreciation and breathe new life into your client relationships. A thoughtful strategy can set the tone for stronger loyalty and increased customer satisfaction in the second half of the year. In this article, we’ll share proven customer appreciation ideas that make your mid-year efforts meaningful—with handwritten notes from Handwrytten helping you deliver personalized messages at scale.

Send a Handwritten Thank-You Note

A personal note to reignite customer engagement mid-year never goes out of style. Unlike digital messages, handwritten cards cut through the noise and leave a lasting impression. Whether it’s a thank-you for continued support or a warm hello to a new client, it shows that you genuinely value the relationship.

Sample messages:

“Just a note to say thank you—we truly appreciate your continued partnership and trust in us.”
“It’s been great working with you this year. Thank you for being such a valued part of our journey.”

Pro Tip: Use Handwrytten to automate your handwritten notes—perfect for mid-year campaigns that feel personal but scale effortlessly.

Celebrate a “Customer Anniversary”

Whether it’s been 6 months or 6 years, honoring a customer’s loyalty is a simple way to deepen the connection.

Sample messages:

“Can you believe it’s been one year since you joined us? We’re so grateful to have you as part of our community!”
“Thanks for sticking with us for [X] years! Your loyalty means the world to us.”

Pro Tip: Mention the specific year or date they started working with you to personalize the message even further. Bonus: include a $5–$10 gift card as a small surprise.

Highlight Their Success as Part of Your Plan

Recognizing your customers’ wins (a new product launch, a recent award, or a milestone) shows that you’re paying attention and cheering them on.

Sample messages:

“We saw the big announcement—congratulations on your launch! We’re so proud to support you.”
“Your recent award is well-deserved. It’s inspiring to see your work recognized—cheers to continued success!”

Pro Tip: Set up Google Alerts for your top customers or clients to catch good news you can reference in your message.

Offer a Mid-Year Perk

Send a one-time discount code or early product access framed as a “just because” thank-you.

Sample messages:

“Just a little thank-you to brighten your summer—enjoy 10% off your next order!”
“We appreciate your support! Here’s early access to our newest collection, just for you.”

Pro Tip: Pair the code with a handwritten note instead of an email—it makes the offer feel like a gift, not a promotion.

Write a Seasonal Touchpoint

Send a quick summer-themed card just to say hello and brighten their day. “Wishing you a sunny, relaxing season—we appreciate you!” goes a long way.

Sample messages:

“Hope your summer is off to a great start! Thanks for being part of our story.”
“Sending sunshine your way—and a huge thank-you for your continued support!”

Pro Tip: Add a small, branded summer freebie—think sunglasses, a travel pouch, or a drink koozie.

Ask for Feedback—Thoughtfully

Requesting input is a subtle but powerful way to show that your customers’ voices matter.

Sample messages:

“Your feedback helps us improve—what could we do to make your experience even better?”
“We’re always looking to grow. Got a suggestion? We’re all ears—and grateful for your insight.”

Pro Tip: Phrase it as appreciation, not obligation. Try: “We’d love to hear how we can make things even better for you.”

How Handwrytten Helps You Reignite Customer Engagement with Authenticity at Scale

Handwrytten makes it easy to send real, pen-on-paper notes without writing each one yourself. Whether you want to personalize messages with a signature style or use your own handwriting turned into a font, we’ve got you covered.

Automate recurring customer notes
Add gift cards to your messages
Include your logo or create custom stationery
Send internationally

Pro Tip: Use Handwrytten’s CRM integrations to trigger cards based on dates (like customer sign-up anniversaries or birthdays) for hands-free appreciation that helps you reignite customer engagement mid-year and beyond.

Make Mid-Year Moments Matter

When you pause mid-year to say “thank you,” you do more than show good manners—you build loyalty. Whether it’s a card, a perk, or a quick note of encouragement, your customers will remember how you made them feel.

Ready to bring handwritten appreciation into your strategy and reignite customer engagement mid-year?
Let Handwrytten help. Visit handwrytten.com or email sales@handwrytten.com to get started.

Frequently Asked Questions

How many customer appreciation notes should I send?
As many as you can! Start with your top 25–50 customers or clients, then expand. Even a short, thoughtful note can make a big impact—don’t be afraid to reach wider. With tools like Handwrytten, you can send personal messages at scale without sacrificing authenticity.

Should I include offers in every note?
Not at all. In fact, a no-strings-attached thank-you note often makes a stronger impression. Save offers for occasional surprises.

What should I write if I don’t have much history with a customer yet?
Keep it simple: “We’re so glad to have you on board and appreciate the trust you’ve placed in us. Looking forward to growing together!”

Can I send a mid-year note to lapsed customers?
Yes—and it’s a great idea. A friendly handwritten note might be just the thing to rekindle the relationship.

Is it OK to handwrite the same message to multiple people?
Yes, especially for seasonal or milestone notes. Just be sure the message is sincere and not overly salesy.

The post Reignite Customer Engagement Mid-Year appeared first on Handwrytten.

Creating Summer Connections with Handwritten Notes

Ariel O'Brien — Thu, 29 May 2025 14:00:36 +0000

Summer is here, and with it comes a great opportunity to strengthen your relationships with customers, clients, and partners. While many businesses focus on the end-of-year season for building connections, creating summer connections with handwritten notes offers a unique chance to stay engaged and show your appreciation. These thoughtful touches help your brand stand out in a sea of digital communication.

Why Summer Campaigns Matter

Summer is often seen as a slower season for business. But that’s exactly why it’s a perfect time to nurture the relationships you’ve worked so hard to build. Unlike the busy holiday rush, summer offers a more relaxed window to connect. Creating summer connections with handwritten notes shows that your brand cares—not just during key sales periods, but all year long.

How Different Industries Can Leverage Handwritten Notes for Summer Engagement

Retail: Make Every Purchase Feel Personal

Summer is full of sales, promotions, and shopping sprees. Customers are actively engaging with your brand. A handwritten note after a purchase is a great way to make that experience more personal. It can turn a one-time buyer into a loyal customer.

Example: Send a handwritten note to customers who made a purchase during a summer sale. Include a discount for their next visit or give them a sneak peek at an upcoming collection.

Pro Tip: Personalize each note based on what the customer bought. If they picked up summer clothing, suggest a matching accessory or mention a related sale item.

Real Estate: Build Trust with Every Transaction

Summer is a popular time for buying and selling homes. A handwritten note after a successful closing shows clients you care beyond the sale. It builds trust and positions you as a long-term advisor—not just a service provider.

Example: Send a thank-you note to new homeowners or sellers after a closing, congratulating them and expressing your appreciation.

Pro Tip: Send the note within a week of closing while the excitement is still fresh. This makes the gesture more memorable.

Hospitality: Go Beyond the Usual Customer Experience

Summer is peak season for hotels, resorts, and travel companies. Guests are looking for memorable experiences—and a handwritten note can add to that. Whether it’s a thank-you note after their stay or a follow-up message with a special offer, this gesture shows guests they’re valued.

Example: After a guest’s stay, send a handwritten note with an exclusive offer for future bookings.

Pro Tip: Mention a small detail from their visit—like a favorite breakfast or special request. It makes your message feel thoughtful and sincere.

B2B Marketing: Strengthen Business Partnerships

Summer is a great time to reach out to partners and clients. A handwritten note can remind them how much you value the relationship and keep the door open for future opportunities. Creating summer connections with handwritten notes is a simple way to show appreciation and stay top of mind.

Example: Send a note to a corporate partner to celebrate a recent collaboration or thank them for their continued trust.

Pro Tip: Include a line about looking forward to your next project together. It keeps the conversation going and shows you’re thinking ahead.

Non-Profits: Show Your Appreciation for Supporters

Summer is an ideal time to thank donors, volunteers, and supporters. While most organizations focus on year-end giving, mid-year appreciation can be just as impactful. A handwritten note helps you express gratitude and deepen supporter relationships.

Example: Send a thank-you note to donors after a summer fundraiser or to volunteers supporting seasonal programs. Share a heartfelt message about the impact they’re making.

Pro Tip: Be specific. Mention how their donation or time supported a particular effort or event. It makes your thanks more meaningful.

Home Services: Strengthen Relationships with Customers

For services like HVAC, landscaping, plumbing, or cleaning, summer is a busy season. A handwritten note after a job is complete shows your commitment to customer care. It builds loyalty and keeps your name top of mind.

Example: After finishing a summer project like a home renovation or landscaping job, send a handwritten thank-you note. You can also include a small discount for future services or offer a seasonal tip.

Pro Tip: Share a quick reminder about regular maintenance. For example, mention the importance of AC servicing in the summer.

Medical and Veterinary: Show Appreciation for Patients and Families

Summer often brings more flexibility for patients and pet owners to schedule care. A handwritten note after a routine visit or treatment adds a personal touch to your practice. It shows genuine appreciation for their trust.

Example: Send a thank-you note to a patient or pet owner after a procedure or check-up. For veterinary offices, acknowledge a pet’s recovery or celebrate a wellness milestone.

Pro Tip: In sensitive moments—like the loss of a pet—send a compassionate note. It shows your practice is caring and thoughtful.

How Handwrytten Makes It Easy to Implement Summer Campaigns

At Handwrytten, we help businesses of all sizes send handwritten notes at scale. Whether you’re a retailer thanking summer shoppers or a nonprofit recognizing donors, our platform makes it simple.

You can choose from a wide range of card designs, personalize each message, and send them—all without writing a single note yourself. We handle the handwriting while you focus on building meaningful relationships.

Example Campaign: Launch a summer appreciation campaign. Send handwritten notes to loyal customers or donors with a special discount or exclusive offer.

Don’t Let the Connection Fade This Summer

The summer season is a perfect time to maintain and grow your business relationships—whether you’re in retail, real estate, hospitality, medical care, home services, or a nonprofit. Creating summer connections with handwritten notes shows your clients, customers, and supporters that you value them in every season. This small gesture can leave a lasting impression and help your brand stay top of mind.

To get started, visit Handwrytten.com or reach out to our team at sales@handwrytten.com.

Frequently Asked Questions (FAQs)

How do I set up a handwritten note campaign with Handwrytten?

To set up a handwritten note campaign, simply visit our website and create an account. From there, you can select card designs, personalize the messages, and choose the recipients. Our platform allows you to automate the process, making it easy to send personalized notes at scale.

Can I use Handwrytten for international campaigns?

Yes, Handwrytten supports international sending. Whether you’re sending notes across the country or around the world, we ensure your handwritten messages reach their destination with care.

Are the handwritten notes truly handwritten?

Yes! Our notes are written by machines that replicate the natural look of human handwriting. You can choose from a variety of fonts that mimic real handwriting styles, making each note feel personal and authentic.

How can I ensure my notes stand out to my recipients?

Personalize each note based on the recipient’s interests or the context of your relationship with them. Adding specific details, like referring to a recent interaction or offering a special promotion, will make your notes feel thoughtful and unique.

What types of businesses can benefit from handwritten note campaigns?

Any business or organization can benefit from handwritten note campaigns, whether you’re in retail, hospitality, real estate, home services, medical fields, or non-profits. Handwritten notes help build deeper connections, show appreciation, and create memorable experiences for customers, clients, and supporters.

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Why Customer Appreciation Is Fading—And How Handwritten Notes Can Win Back Loyalty

David — Fri, 09 May 2025 18:21:55 +0000

Handwrytten’s newly released 2025 Consumer Outreach Survey reveals a striking shift in how consumers feel about brand communication. The study explores three key themes: how consumers prefer to communicate, how brands are currently reaching out, and the rising “annoyance factor” tied to certain marketing methods.

Perhaps most concerning: only 12% of consumers today feel appreciated by the brands they support. That figure is down 600 basis points since 2022, when 18% of consumers reported feeling appreciated—a one-third drop. The disconnect is growing—and it’s costing brands customer retention, referrals, and revenue.

This raises three essential questions for any customer-focused organization:

Why don’t consumers feel appreciated by brands?
What would change if they did?
How can your business respond to this appreciation gap?

These questions offer a gateway to building a powerful customer experience strategy—one that emphasizes emotional marketing, customer engagement, and the personalization lacking in today’s digital outreach.

Why Do Consumers Not Feel Appreciated by Brands?

Only 12% of consumers feel appreciated by the brands they support—down from 18% in 2022. What’s behind this decline? The answer is simple: overreliance on digital marketing channels and annoying phone calls. Brands are defaulting to emails (72%), text messages (41%), and phone calls (40%) for outreach. These channels are efficient, but often feel impersonal. Phone calls are rated the most annoying, with 52% of consumers reporting frustration.

Meanwhile, non-digital marketing channels like handwritten direct mail remain rare. Only 11% of consumers reported receiving a handwritten note from a brand recently. Yet these are considered the least annoying and most surprising form of brand outreach—proof that analog touchpoints have a place in modern relationship marketing.

Direct mail marketing with a handwritten element isn’t just nostalgic—it’s strategic. According to the American Marketing Association, creating meaningful customer experiences is vital to long-term success. Handwritten notes help brands differentiate in crowded inboxes and drive lasting customer loyalty and customer interest loyal users and prospective customers alike.

How Would Brand Loyalty Be Different If Customers Felt Appreciated?

When customers feel appreciated, their behavior changes in ways that fuel business growth:

55% would buy more frequently
50% would spend more per purchase
53% would refer the brand to friends and family
47% would write a positive review

These outcomes translate directly to increased revenue and brand advocacy—especially among premium customers who expect a higher level of personalization, such as luxury clients, customers buying more expensive goods (such as home buyers and car buyers) and investment management clients.

Handwritten notes offer a personal touch that supports B2C marketing trends focused on human connection. They also complement campaigns across channels—such as event marketing, follow-ups, and thank-you gifts—reinforcing your commitment to customer satisfaction.

What Can Brands Do to Improve Customer Appreciation?

Digital tools can support scale, but they can’t replace sincerity. 45% of unappreciated consumers say they’d feel more valued if they received a handwritten note. That beat out emails (31%), texts (23%), and phone calls (17%).

Here’s why handwritten notes stand out:

3x more likely to be opened and read than printed mail
Perceived as the most meaningful and most personal form of communication
Only 4% of consumers find them annoying

Industries like home services, real estate, automotive, and luxury retail can gain a significant edge by using handwritten notes to follow up post-purchase or post-service. These are often underutilized customer touchpoints. Other businesses still have huge opportunity to add this to their advertising mix.

Four Ways to Elevate Appreciation in Your Marketing Mix

Integrate Handwritten Notes into Your CRM: Send 3–4 notes annually at key moments such as onboarding, anniversaries, or post-purchase follow-ups.
Use AI for Segmentation and Timing: AI-powered tools can identify ideal outreach moments and personalize the message to each customer segment.
Design a Signature Handwriting Style: Match your note’s tone to your brand voice—professional, playful, warm, or premium.
Create a Multichannel Strategy: Combine direct mail with digital for a hybrid approach that captures attention and deepens engagement.

Final Thoughts

In an age of automation, authentic connection is a rare currency. Handwritten notes are viewed as non-automatable—making them disproportionately impactful. They embody brand authenticity in a way digital rarely does.

If you want to improve customer retention, enhance engagement, and differentiate your brand, this isn’t just nostalgia. It’s good business.

Contact Handwrytten to learn how we can help you scale handwritten outreach—without sacrificing quality, timing, or personalization. Your customers will thank you for it.

The post Why Customer Appreciation Is Fading—And How Handwritten Notes Can Win Back Loyalty appeared first on Handwrytten.

Strengthening Connections in Challenging Times

Ariel O'Brien — Fri, 18 Apr 2025 14:00:38 +0000

Strengthening Connections in Challenging Times is essential in today’s rapidly changing economic landscape. With inflation, market fluctuations, job instability, and global uncertainties, both businesses and individuals face daily challenges. In such an environment, a simple, thoughtful handwritten note can serve as a beacon of reassurance, encouragement, and stability. These small but impactful gestures can help you build stronger relationships, whether in your personal life or in professional interactions.

Supporting Clients and Customers with Handwritten Notes

For businesses, maintaining client trust during uncertain times is vital. Building and nurturing relationships with customers is essential, especially as rising costs and shifting priorities make the marketplace volatile. A personalized handwritten note can be a powerful way to express appreciation, offer support, or even provide optimism.

Examples of Cards and Messages:

Thank-You Notes
Card Type: Thank-You Card
Message: “We appreciate your continued partnership, especially during these uncertain times. Your loyalty means the world to us, and we’re here to support you every step of the way.”

Reassurance Messages
Card Type: Encouragement/Support Card
Message: “In times of change, we remain committed to being a steady partner for you. We’re excited about the opportunities ahead and look forward to continuing this journey together.”

Promotional Announcements
Card Type: New Services/Offer Card
Message: “As we navigate these changing times, we’re excited to introduce new services tailored to your needs. Let’s continue growing together.”

Follow-up on Leads
Card Type: Follow-Up Card
Message: “Thank you for your time during our recent conversation. I wanted to personally follow up and let you know we’re here to help with any questions or next steps.”

Special Offer Reminders
Card Type: Offer Reminder Card
Message: “We wanted to remind you about the special offer we have available for our valued clients. Don’t miss out—this is the perfect time to take advantage of exclusive savings.”

Building Strong Business Relationships

Strong business relationships are the backbone of any successful organization. Whether with clients, employees, or partners, these connections are built on trust, clear communication, and mutual benefit. By investing in your business relationships, you can create a loyal customer base, improve brand awareness, and foster sustainable growth.

Strengthening Employee Morale During Uncertainty

Employees often feel the weight of uncertainty, especially in times of economic hardship or organizational change. Offering words of appreciation through handwritten notes can significantly boost morale and foster a positive work culture. Recognition is one of the most effective ways to improve employee engagement and retention.

Examples of Cards and Messages:

Employee Recognition
Card Type: Employee Appreciation Card
Message: “Your hard work and dedication continue to inspire us all. Thank you for your outstanding contribution during these challenging times.”

Encouragement for Remote Workers
Card Type: Motivation Card
Message: “Although we’re physically apart, we’re stronger than ever as a team. Thank you for your commitment, and keep up the great work!”

Celebrating Milestones
Card Type: Work Anniversary or Personal Milestone Card
Message: “Congratulations on your work anniversary! Your dedication is greatly appreciated, and we’re excited for all the milestones we’ll achieve together in the future.”

Words of Reassurance During Change
Card Type: Supportive Reassurance Card
Message: “During times of change, we remain committed to you. We value your contributions and are confident that together, we can achieve great things.”

Encouraging and Motivating Coworkers

A positive team environment is crucial, especially in high-pressure situations. Handwritten notes can serve as a great way to acknowledge teamwork and boost the spirits of colleagues.

Examples of Cards and Messages:

Celebrating Small Wins
Card Type: Achievement Card
Message: “Fantastic job on completing that project ahead of schedule! Your teamwork and dedication are truly appreciated.”

Words of Encouragement
Card Type: Motivation Card
Message: “I know the current workload is heavy, but your resilience and positive attitude are making a huge difference. Keep pushing forward—we’re all in this together!”

Recognition of Extra Effort
Card Type: Extra Effort Card
Message: “Thank you for going above and beyond during this busy season. Your hard work does not go unnoticed!”

Providing Comfort to Friends and Family

Economic downturns often lead to stress and anxiety. In such times, a handwritten note to loved ones can offer support and encouragement. Even a brief note can uplift someone’s spirits, reminding them they’re not alone in their struggles.

Examples of Cards and Messages:

Checking In on Loved Ones
Card Type: Support Card
Message: “I’m thinking of you during this difficult time. Remember, you’re not alone—we’re here for you every step of the way.”

Sending Words of Encouragement
Card Type: Uplifting Card
Message: “I know things are tough right now, but I believe in you. You’ve got this, and I’m here to support you however I can.”

Celebrating Personal Milestones
Card Type: Birthday or Personal Celebration Card
Message: “Wishing you a bright and joyful birthday! Even in tough times, it’s important to take a moment to celebrate. Here’s to many more moments of happiness!”

Using Handwrytten for Personalized Handwritten Outreach

While writing notes by hand is meaningful, it’s not always practical for busy professionals or businesses. Handwrytten simplifies this process by automating handwritten notes. With just a few clicks, you can send personalized handwritten notes to clients, employees, or anyone on your list, all without lifting a pen. Whether you’re reaching out to a handful of people or an entire customer base, Handwrytten ensures that your message is delivered with authenticity and care.

How Handwrytten Can Help:

Automate Customer Appreciation: Maintain customer relationships effortlessly by sending personalized handwritten notes at scale.
Holiday and Milestone Messages: Send heartfelt holiday greetings or milestone messages without the logistical hassle.
Sales Outreach: Stand out in the crowded market with personalized handwritten follow-ups that leave a lasting impression.
Loyalty Programs: Use handwritten notes as part of your loyalty program to keep your customers engaged and appreciated.

A Small Gesture with a Big Impact

In uncertain times, small gestures can have a lasting impact. A handwritten note, though simple, is a powerful tool for building and nurturing relationships—whether with clients, employees, or loved ones. These personal touches go a long way in creating strong, meaningful connections, inspiring confidence, and fostering loyalty. In an age dominated by digital communication, a handwritten note stands out, showing a genuine commitment to personal connections that matter.

Handwrytten makes it easy to scale this thoughtful outreach. With our automated services, you can send personalized handwritten notes at scale, effortlessly maintaining the authenticity and personal touch that strengthens relationships. Whether it’s for customer appreciation, employee morale, or staying connected with loved ones, a handwritten note can make a world of difference—both now and in the long run.

Frequently Asked Questions (FAQs)

How can handwritten notes help retain customers during economic uncertainty?
Handwritten notes create a personal connection that builds trust and loyalty. Customers appreciate when businesses show they care, especially in tough times. A thoughtful, handwritten note can significantly enhance customer retention by making customers feel valued.

Can businesses automate handwritten notes at scale?
Yes! Handwrytten allows businesses to send personalized handwritten notes in bulk, making it easy to automate customer outreach without sacrificing authenticity.

Are handwritten notes effective for remote or hybrid teams?
Absolutely! Handwritten notes can help remote or hybrid employees feel connected and appreciated, improving team morale and fostering a positive work culture.

How do handwritten notes compare to email or digital messages?
Handwritten notes stand out because they feel personal, thoughtful, and sincere. Unlike digital messages, which can easily be overlooked, a handwritten note makes a lasting impact and reinforces your brand’s commitment to genuine relationships.

Can handwritten notes be used for client outreach in B2B environments?
Yes! Handwritten notes are highly effective in B2B environments, helping businesses stand out from competitors, reinforce relationships, and nurture trust with key decision-makers.

The post Strengthening Connections in Challenging Times appeared first on Handwrytten.

National Letter Writing Month

Ariel O'Brien — Tue, 01 Apr 2025 16:00:26 +0000

In a world where communication is often instant and digital, the art of handwritten correspondence remains a powerful and meaningful practice. National Letter Writing Month serves as a reminder of the timeless importance of putting pen to paper. Celebrated every April, this month-long observance encourages individuals and businesses alike to reconnect through handwritten messages, fostering deeper relationships and a sense of personal connection.

The History and Purpose of National Letter Writing Month

National Letter Writing Month was established to promote the practice of letter writing and highlight the importance of personal communication. Sponsored by the United States Postal Service and advocacy groups, this initiative encourages people to embrace handwritten letters as a meaningful way to connect, preserve traditions, and create lasting memories.

What is National Letter Writing Month?

Held every April, National Letter Writing Month celebrates the timeless tradition of writing letters and sending cards. Initiated by the United States Postal Service, this observance reminds us of the joy and personal touch that come with handwritten communication. Whether it’s a heartfelt note to a loved one or a simple card to a friend, this month is about appreciating the beauty and significance of personal correspondence.

The Evolution of Letter Writing

The art of letter writing has evolved significantly. Digital communication—emails, texts, and social media—has largely replaced traditional handwritten letters. Despite this shift, the emotional value of National Letter Writing Month remains unmatched. Many people still treasure the personal connection that comes with a handwritten note. This observance aims to revive this cherished tradition and encourage people to rediscover the joy of writing letters.

The Benefits of Handwritten Communication

A Personal and Authentic Touch

Handwritten letters convey warmth and sincerity that digital messages often lack. Writing a note by hand shows intentionality and effort, making it a deeply personal form of expression.

Emotional and Psychological Benefits

Writing letters has been linked to improved mental well-being. It provides a way to process emotions and can be a therapeutic practice. Receiving a handwritten letter, in turn, can boost mood and strengthen relationships.

Strengthening Business and Personal Relationships

In professional settings, handwritten notes can leave a lasting impression on clients, colleagues, and employees. Whether it’s a thank-you note, a congratulatory message, or a simple check-in, these small gestures enhance loyalty and workplace morale.

A Break from the Digital World

Taking time to write a letter provides a refreshing change from screens. It encourages mindfulness and patience while offering a more meaningful way to communicate.

Preserving History and Memories

Unlike digital messages that can be easily deleted, handwritten letters are often saved and passed down through generations as cherished keepsakes.

How to Celebrate National Letter Writing Month

Send a Letter or Card to Someone Special

Write to a friend, family member, or mentor to express appreciation or simply check in. A handwritten note can brighten someone’s day.

Encourage Handwritten Notes in Schools and Workplaces

Teachers can integrate letter writing into classroom activities, while businesses can show gratitude to customers and employees through personalized notes.

Participate in a Letter-Writing Challenge

Challenge yourself to write a letter or card each day of the month to loved ones, colleagues, or even strangers through charitable initiatives.

Support the Postal Service

Mailing handwritten letters supports local post offices and helps keep postal traditions alive.

Use Handwritten Notes in Marketing and Customer Engagement

Companies can use handwritten notes to enhance customer retention and deepen brand loyalty.

How Handwrytten Helps Keep Handwritten Communication Alive

Writing letters by hand is a meaningful tradition, but it’s not always practical. That’s where Handwrytten comes in. Our technology allows businesses and individuals to send authentic, handwritten notes without the time-consuming effort of writing each one themselves.

Why Use Handwrytten?

Scalable Personalization – Send one note or thousands with ease.
Multiple Handwriting Styles – Choose from a variety of handwriting styles or create a custom font.
Integration with Business Tools – Seamlessly connect with CRM systems and automation tools.
Time-Saving Convenience – Skip the hassle of writing, addressing, and mailing.

This April, let Handwrytten help you celebrate National Letter Writing Month by sending personalized, handwritten messages to customers, employees, and loved ones. Whether you’re building stronger business relationships or reconnecting with friends, a handwritten note makes all the difference.

Take the time to write, connect, and brighten someone’s day—because even in a digital world, a handwritten note always stands out.

FAQs for Using Handwrytten During National Letter Writing Month

How can Handwrytten help me participate in National Letter Writing Month?
Handwrytten makes it easy to send handwritten letters and cards without the time-consuming effort. Whether you’re writing to loved ones, clients, or employees, we handle the writing, addressing, and mailing for you.

Can I personalize my handwritten messages?
Yes! You can choose from a variety of handwriting styles, craft a custom message, and even create a handwriting font that mimics your own.

What if I want to send multiple handwritten notes?
Handwrytten allows you to send one note or thousands effortlessly. Whether it’s a personal gesture or a business-wide initiative, we scale to meet your needs.

How can businesses use Handwrytten this April?
Companies can celebrate by sending handwritten appreciation notes to customers, employees, and partners. It’s an easy way to strengthen relationships and stand out.

How do I get started?
Simply visit Handwrytten’s website, choose your card or stationery, craft your message, and let us take care of the rest!

The post National Letter Writing Month appeared first on Handwrytten.

Handwrytten’s QR Code Feature

Ariel O'Brien — Tue, 25 Mar 2025 21:10:39 +0000

Handwrytten’s QR code feature allows businesses to track customer interactions and boost engagement through handwritten cards. By adding a unique QR code to each card, you can track when recipients scan them. This enables real-time tracking and follow-ups, whether for customer appreciation, lead nurturing, or marketing campaigns. Therefore, this feature provides valuable insights, making it easy to assess your outreach’s effectiveness.

How Handwrytten’s QR Code Feature Works

Each card with a QR code has its own unique identifier. When a recipient scans the code, you’ll be notified immediately. Additionally, you can access real-time updates and reports by logging into your Handwrytten account. This data allows you to track engagement and refine your marketing strategies accordingly.

How to Add a QR Code to Your Next Handwrytten Card

Adding a QR code to your Handwrytten cards is quick and easy:

Choose Your Card – Select a customizable card from Handwrytten’s wide range of options. Then, choose the “QR CODE” feature.
Create Your QR Code – Click “Create now,” enter a name, and paste the URL you want the QR code to link to. Make sure the link starts with “https://.”
Add the QR Code – After entering the details, click “ADD QR CODE,” and Handwrytten will generate and place the code on your card automatically.

Ways to Leverage Handwrytten’s QR Code Feature

Boost Customer Engagement
Encourage recipients to scan the QR code for exclusive offers, schedule appointments, or watch personalized thank-you videos. By doing so, you create an interactive and memorable experience for your customers.

Track Campaign Success
With real-time reporting, you can easily see how many recipients engage with your card. This data allows you to refine your future campaigns based on audience interaction, helping you maximize your marketing efforts.

Drive Traffic to Your Website
You can direct customers to specific landing pages, product announcements, or digital catalogs by adding a QR code to your card. In turn, this seamless transition from offline to online interactions enhances your marketing strategy.

Gather Customer Feedback
Include a QR code that links to a survey or review page. This makes it easy for customers to provide valuable feedback, improving your services and offerings.

Automate Follow-Ups
You can pair QR codes with your CRM system to trigger automatic responses or follow-up emails when customers scan their cards. This ensures that communication remains timely and efficient.

Increase Non-Profit Engagement
Non-profits can use QR codes to direct donors to fundraising pages or volunteer sign-ups. Furthermore, including a QR code in thank-you notes or donation acknowledgments can help strengthen donor relationships and increase support.

Start Using Handwrytten’s QR Code Feature Today

Handwrytten’s QR code feature bridges physical and digital interactions, giving businesses the tools they need to track engagement and enhance customer experiences. Start using QR codes in your handwritten cards today to make your outreach more effective!

Need help getting started? Visit Handwrytten’s website or contact our sales team at sales@handwrytten.com.

Frequently Asked Questions

Where is the QR code placed on the card?
The QR code is positioned within the design of your selected Handwrytten card to ensure it’s visible but does not interfere with your message.

Can I edit or change the QR code after the card is sent?
No, once a card is printed and mailed, the QR code cannot be changed. Be sure to verify your URL before finalizing your order.

Does the recipient need a special app to scan the QR code?
No, recipients can scan the QR code using any smartphone camera, which will automatically open the linked URL.

Can I track QR code scans over time?
Yes, your Handwrytten account provides real-time reporting, allowing you to monitor scan activity and analyze trends over time.

Is there an extra cost to add a QR code to my card?
No, adding a QR code is included as part of Handwrytten’s customization options at no additional charge.

The post Handwrytten’s QR Code Feature appeared first on Handwrytten.

March Madness Meets Handwritten Magic

Ariel O'Brien — Fri, 21 Mar 2025 19:14:06 +0000

March Madness isn’t just for basketball fans—at Handwrytten, even our robots are getting in on the action! While millions fill out brackets hoping for the perfect predictions, our handwriting robots are putting their skills to the test, proving that personalization and sports excitement can go hand in hand.

The Perfect Bracket? Our Robots Might Have Better Handwriting Than Predictions

Let’s be honest—predicting a flawless March Madness bracket is nearly impossible. But when it comes to delivering flawlessly handwritten notes, our robots never miss. At Handwrytten, we specialize in blending automation with authenticity, making it easy for businesses and individuals to send real, handwritten messages at scale.

Personalization That Wins Every Time

While our robots are having fun filling out brackets, their real power lies in helping businesses create meaningful customer connections. Just like the unpredictable nature of the tournament, customer relationships thrive on unexpected, thoughtful moments. Whether it’s celebrating a big win with a thank-you note or sending encouragement after a tough loss, a handwritten card adds a personal touch that digital messages just can’t match.

How Businesses Can Score Big with Handwrytten During March Madness

March Madness is the perfect time for businesses to engage customers, clients, and employees in a fun and memorable way. Here are a few ways Handwrytten can help you make an impact:

Customer Engagement: Surprise your top clients with a handwritten note predicting the winner—or just wishing them luck in their bracket challenge.
Employee Appreciation: Recognize your team’s hard work with a personalized message to boost morale during the tournament frenzy.
Loyalty and Retention: Stand out from the competition by sending a handwritten card to thank customers for their business—because everyone loves a personal touch.

Join the Madness—With a Handwritten Twist!

As the tournament heats up, so does the excitement at Handwrytten! Whether you’re all in on basketball or just love the thrill of competition, let’s make this March one to remember. And if you need a winning play for customer engagement, our robots are always ready to assist.

Who’s your pick to take it all this year? Let’s hear your predictions!

The post March Madness Meets Handwritten Magic appeared first on Handwrytten.

Surprise and Delight: The Art of Strengthening Relationships Through Unexpected Gestures

Emily Caldwell — Mon, 17 Mar 2025 14:00:52 +0000

Businesses and individuals alike are constantly looking for ways to stand out and create lasting connections. One of the simplest—and most powerful—ways to do this? A handwritten note.

In a world where digital communication dominates, sending something physical and personal feels rare, thoughtful, and refreshing. And thanks to services like Handwrytten, creating these moments of surprise and delight is easier than ever—whether you’re sending one note or thousands.

Why Handwritten Notes Still Matter

Handwritten notes carry a charm that no email or text can match. They show genuine effort, appreciation, and human connection in a way that automation alone can’t replicate.

Here’s why they work so well:

They stand out. Inboxes are cluttered, but a handwritten card feels intentional and gets attention.
They spark joy. People appreciate gestures that feel personal and unexpected.
They build trust and loyalty. Small, meaningful actions lead to stronger, long-term relationships.

Pro Tip: A brief, warm message is always appreciated. Keep it genuine and respectful.

How Surprise and Delight Creates Lasting Connections

The power of this strategy lies in its unexpected nature. When a client, employee, or friend receives a handwritten note without any strings attached, it makes a lasting impression.

Unprompted appreciation = emotional impact. People remember the effort you made.
It fosters goodwill. Customers and employees are more loyal to those who value them.
It makes your brand memorable. A handwritten note often becomes a keepsake—something emails can’t achieve.

Practical Ways to Use Handwritten Notes

For Businesses

Customer Appreciation: Thank clients for their trust and support.
Employee Recognition: Recognize great work, celebrate milestones, or simply say thanks.
Lead Nurturing: Stand out from competitors by adding a human touch to your follow-up.
Referrals: Acknowledge and thank customers who refer others to your business.

For Personal Connections

Life Milestones: Celebrate birthdays, anniversaries, or achievements.
Just Because: A note for no reason other than to brighten someone’s day.
Reconnection: Reach out to someone you haven’t spoken to in a while.

Pro Tip: “Just because” notes often have the most impact because they’re completely unexpected.

When to Send Notes for Maximum Effect

After a purchase or project wraps up
At client or company anniversaries
During slower seasons to keep connections warm
To celebrate a promotion or personal achievement
Whenever you want to show appreciation without asking for anything in return

How Handwrytten Makes It Simple

Traditionally, sending handwritten notes takes time and effort. Handwrytten eliminates those barriers by combining personalization with automation.

Custom handwriting styles: Choose a font that reflects your personality or brand voice.
CRM integrations: Automate your sending process for effortless outreach.
Bulk sending: Reach hundreds—or thousands—without sacrificing authenticity.

Pro Tip: Pre-schedule your notes to maintain consistent outreach without the last-minute rush.

The ROI of a Simple Gesture

Small actions can lead to big returns. Businesses that embrace handwritten notes often see:

Increased customer retention and loyalty
Stronger brand reputation
Higher engagement and referral rates

For individuals, it’s about creating moments that matter—ones that deepen relationships and bring a little joy to someone’s day.

Frequently Asked Questions

How does Handwrytten ensure each note looks authentic?
Handwrytten uses advanced robotics and AI to mimic real handwriting, complete with natural variations.

Does Handwrytten integrate with my CRM?
Yes! We offer integrations with many popular CRMs to make automation easy.

Is there a minimum order quantity?
No. You can send a single note or scale up to thousands based on your needs.

Can I choose different handwriting styles?
Absolutely. Handwrytten offers multiple options to match your tone and brand.

Can I include gift cards in my handwritten notes?
Yes, we offer a variety of gift cards to include with your message for an extra surprise.

Start Creating Meaningful Connections Today

Handwritten notes might seem small, but their impact is huge. They show care, effort, and appreciation—and that’s what people remember.

Ready to surprise and delight someone today? Whether it’s a client, an employee, or a friend, Handwrytten makes it easy to send authentic, handwritten notes at any scale.

Explore card designs or contact us at sales@handwrytten.com to get started today.

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