Why Personalized Notes Matter in Nonprofit Work

Personalized communication helps nonprofits stand out and nurture relationships. In an age where inboxes are flooded and digital messages often go unnoticed, sending a handwritten note provides a personal, authentic experience. This physical gesture resonates emotionally with donors, volunteers, and partners, making them feel valued and appreciated. As a result, your nonprofit can stand out in a crowded digital space and leave a lasting impression on key supporters.

Ways Nonprofits Can Use Handwritten Notes

Now that we understand the importance of personalized communication, let’s dive into the various ways nonprofits can leverage handwritten notes to create meaningful connections:

Thank You Notes That Actually Get Read

Personalized thank-you cards leave a stronger impression than templated emails. They show supporters that their gift was noticed and appreciated, which strengthens your relationship with them.

Example Message: “Dear [Name], your support helps us continue feeding local families—and we couldn’t do it without you. Thank you for being part of our community.”

Pro Tip: Consider including a photo, impact stat, or a QR code linking to a heartfelt video message from your team. This added touch shows that you value the supporter’s impact.

Volunteer Appreciation That Feels Genuine

Volunteers are essential to a nonprofit’s success. Recognizing their efforts with a personal note boosts morale, makes them feel valued, and encourages continued engagement.

Example Message: “Thank you, [Name], for your incredible work at our event this weekend. Your dedication made all the difference!”

Pro Tip: Send notes immediately after volunteer shifts or events, or schedule quarterly check-ins with milestone recognition. By making these notes timely, you show volunteers their contributions are seen and appreciated.

Donor Re-Engagement and Lapsed Outreach

Reconnecting with past donors doesn’t have to feel transactional. A handwritten note adds warmth to your follow-up, transforming a simple outreach into a meaningful conversation.

Example Message: “Hi [Name], we’ve been thinking about you and wanted to share a quick update on the impact your last donation helped create.”

Pro Tip: Consider including a printed impact report, token gift, or hand-signed photo to reconnect in a thoughtful way. This shows added sincerity in your outreach.

End-of-Year Giving and Campaign Boosts

During peak fundraising seasons, your donors are often inundated with digital requests. A handwritten note can cut through the noise and help your campaign stand out.

Example Message: “We’re almost at our year-end goal—and your support could take us over the finish line. Thank you for believing in our mission.”

Pro Tip: Segment donors by donation history and tailor your messaging for higher engagement. Consider including a pledge card or pre-stamped return envelope to make it easy for donors to contribute.

Personalized Follow-Ups with Major Donors

A handwritten note can deepen relationships with top supporters and stakeholders. A thoughtful follow-up message after a meaningful conversation or event demonstrates your appreciation for their involvement.

Example Message: “It was such a pleasure connecting with you, [Name]. Your insights and passion are truly inspiring—we’d love to explore ways to collaborate further.”

Pro Tip: For a more personal touch, use a handwriting font based on your founder’s or executive director’s writing to add authenticity and create a stronger connection with leadership.

Additional Ways Nonprofits Can Use Handwritten Notes

In addition to thank-you cards and donor re-engagement, here are more ways nonprofits can use personalized notes:

• Event Invitations – Add a VIP touch to your next gala or community event by sending handwritten invites that make your supporters feel special.
• Monthly Giving Recognition – Surprise recurring donors with handwritten birthday or anniversary notes to thank them for their ongoing support.
• Corporate Sponsor Thank-Yous – Strengthen business partnerships with a note signed by leadership, showing appreciation for their corporate commitment.
• Board Member Welcome Messages – Onboard new board members with a warm, personalized introduction that sets the tone for a positive, long-term relationship.
• Campaign Updates – Keep top-tier donors engaged with short progress notes between major milestones. This helps keep them invested in the cause.

How Handwrytten Makes Personalization Easy

Handwrytten makes it simple to scale handwritten notes without the hassle of manual writing. Here’s how:

• CRM integrations (Salesforce, HubSpot, Zapier, and more)
• Triggered automation for donation milestones or birthdays
• Bulk sending for campaigns or event follow-ups
• Gift card enclosures for volunteer incentives or donor rewards
• International delivery for global donors and partners

With Handwrytten, personalized notes for nonprofits become a sustainable, impactful strategy you can use year-round. To learn more about how we can support your organization’s outreach efforts, visit our website at Handwrytten.com for additional resources, pricing details, and examples.

Ready to Start? Contact Us Today!

If you’re ready to get started or have specific questions about how Handwrytten can work for your nonprofit, don’t hesitate to reach out to our sales team at sales@handwrytten.com. We’re here to help you create meaningful connections that will drive loyalty, engagement, and long-term support for your cause.

FAQs: Personalized Notes for Nonprofits

How do we customize the message and branding of our notes?
You can choose your card design, insert your logo, and select from several handwriting styles—or even create a custom font based on your executive team’s handwriting. This ensures your notes align with your branding and feel personal.

Can we automate these notes from our donor database or CRM?
Yes! Handwrytten integrates with most major CRMs, allowing you to automate notes based on giving thresholds, birthdays, anniversaries, or other events. This streamlines the process and ensures timely communication.

Is there a minimum order requirement for non-profits?
No. Whether you’re sending one note or a thousand, Handwrytten scales to fit your needs. Bulk pricing is available for larger campaigns, making it affordable to send personalized notes at any scale.

Can we include donation return envelopes or inserts?
Absolutely. You can include marketing inserts, brochures, or return envelopes with your notes. Just upload your insert, and Handwrytten will print and include it, ensuring your communications are complete and effective.

Do you offer discounts or special pricing for non-profits?
Yes, we’re proud to support mission-driven work. Contact sales@handwrytten.com to learn about our nonprofit pricing and bulk rates. We want to make it as easy as possible for nonprofits to use handwritten notes as part of their engagement strategy.

The post Personalized Notes for Nonprofits appeared first on Handwrytten.

Consistency Creates Confidence

Your logo, colors, and tone of voice aren’t just decorative—they’re how people recognize and remember your business. Every time you repeat these elements, you reinforce your brand’s credibility.

Whether it’s a handwritten note, appointment reminder, or branded calendar, cohesive design tells your audience: we’re thoughtful, consistent, and here for the long haul.

Sample message: “Our 2025 magnetic calendar is here! Stay on schedule all year—and keep our contact info close at hand.”

Pro Tip: Align every customer-facing piece—envelopes, inserts, magnets, and notes—with your brand’s visual guidelines. Familiarity builds trust.

Personal Touches: How Customization Boosts Your Brand

Mass emails are easy to ignore. But a handwritten card with the customer’s name and a small surprise inside? That sparks connection.

People want to feel seen, not processed. Personalization shows you value the relationship—and that you’re paying attention.

Sample message: “Thanks, [Name], for another great year with us! Inside you’ll find a little something just for you—your exclusive scratch card awaits.”

Pro Tip: Reference something meaningful—like a recent purchase, customer anniversary, or local event—to make your handwritten note feel even more intentional.

QR Codes = Instant Connection

Want to guide customers to a survey, landing page, or online shop? Make it easy. Including QR codes on branded materials bridges your offline and online marketing efforts.

You can generate a QR code within our card customizer or upload your own. By adding a unique QR code to each card, you can track when recipients scan them. This enables real-time tracking and follow-ups, whether for customer appreciation, lead nurturing, or marketing campaigns.

Sample message: “Scan this code to book your next appointment in under 30 seconds!”

Pro Tip: Use QR codes for appointment booking, product demos, or special offers. They’re a low-effort, high-impact upgrade to any custom insert.

Branded Inserts: A Smart Custom Marketing Solution

Customization doesn’t stop at the envelope. Including branded items—like business cards, magnets, calendars, or scratch cards—adds both utility and brand reinforcement.

These small extras stay with the customer longer, whether it’s on their fridge, desk, or wallet.

Sample message: “We’ve included a custom magnet with our contact info—so you can always reach us, fast.”

Pro Tip: Choose inserts that align with your service. Calendars for realtors, scratch cards for salons, magnets for home services, or custom business cards for professional service providers.

Automate the Personal with Handwrytten

It sounds like a lot—but you don’t need to do it all by hand. Handwrytten makes it simple to scale personalized, branded outreach using real pen-written notes and customizable inserts.

Whether you’re sending 10 or 10,000 cards, you can keep that personal touch without the manual work.

Sample message: “Thanks again for your recent order, [Name]! We appreciate your business and look forward to helping you again soon.”

Pro Tip: Use Handwrytten’s integrations and automation tools to trigger personalized outreach after purchases, appointments, or anniversaries.

Use Cases by Industry

• Real Estate: Follow up with new homeowners using a handwritten thank-you card + magnetic calendar with your photo and contact info.
• Dental/Medical: Include a branded reminder magnet and a QR code to schedule their next appointment.
• Retail/Ecommerce: Surprise customers with a thank-you note and custom scratch card offering 10–20% off their next order.
• Home Services: A branded magnet on the fridge = top-of-mind when something breaks.

Pro Tip: Customize your inserts to your industry and audience. A well-timed, useful branded item reinforces value and builds trust.

Why Customization Works

Learning how customization boosts your brand goes beyond aesthetics. It leads to real business impact:

•  Improved open and response rates on direct mail.
•  Higher brand recall through consistent design.
•  Stronger customer retention through personalization.
• Measurable online actions triggered by offline mail.

When you combine the power of a handwritten message with branded elements like logos, QR codes, and inserts, you turn ordinary outreach into a branding moment customers won’t forget. And by integrating personalized branding strategies into your outreach, you make every touchpoint an opportunity to grow your brand.

Want to learn how brand personalization strengthens your customer relationships or explore the impact of tailored brand experiences? Handwrytten makes it simple.

Frequently Asked Questions

Can I add my logo to handwritten cards?
Yes! Handwrytten can print your logo directly on the cards or envelopes.

What types of inserts can I include?
Everything from business cards to magnets, scratch cards, and calendars.

Do you support QR codes? Absolutely. You can either set up your own or create a QR code in our card customizer. By adding a unique QR code to each card, you can track when recipients scan them. This enables real-time tracking and follow-ups, whether for customer appreciation, lead nurturing, or marketing campaigns.

What industries benefit from customized mailings?
Real estate, healthcare, ecommerce, home services, nonprofits—any business that values relationships.

Can I automate sending these custom notes?
Yes. Handwrytten integrates with your CRM or e-commerce platform to trigger personalized outreach automatically.

Get Started with Handwrytten

With Handwrytten, it’s easy to bring all the elements of customized outreach together. Choose your card, upload your logo, add your custom inserts (magnets, scratch cards, business cards, and more), and let our team do the rest.

Visit Handwrytten.com or email sales@handwrytten.com to start building branded, personalized campaigns that leave a lasting impression.

The post How Customization Boosts Your Brand appeared first on Handwrytten.

Before the Conference: Make a Memorable First Impression

Getting in touch early sets the tone for a meaningful interaction later. Whether you’re scheduling meetings or inviting attendees to your booth, handwritten notes help you elevate your conference outreach by building anticipation and rapport.

Example messages:

• “Looking forward to seeing you at [Conference Name]! Stop by Booth 1228—we’ll have coffee and conversation ready.”
• “We’re both attending [Conference Name]—let’s make time to connect. I’d love to hear more about your work with [company/project].”

Pro Tip: Include a branded insert or a QR code with your calendar link, a free download, or an event map highlighting your booth.

During the Conference: Strengthen Real-Time Connections

Don’t wait until after the conference to follow up. By sending notes during the event, you strengthen new connections while the interaction is still fresh—helping to elevate your conference outreach with real-time relevance.

How to use notes mid-event:

•  Recap a panel conversation
•  Follow up on a booth visit
•  Reinforce a potential partnership

Example message: “Enjoyed our conversation at the [panel/networking event] about [topic]. Your perspective on [industry trend] stuck with me—let’s reconnect soon.”

Pro Tip: Make it personal. Jot a few details from each conversation—what stood out, what you discussed, or something memorable. That extra effort turns a simple note into a true connection.

After the Conference: Stand Out from the Post-Event Noise

Post-conference follow-up is where most connections fall flat. Set yourself apart by sending a handwritten thank-you that shows your appreciation and interest in building the relationship.

Ways to follow up:

• Following up with qualified leads
• Thanking booth visitors or demo attendees
• Reconnecting with dormant contacts
• Showing appreciation to event organizers and speakers

Example messages:

• “Thanks for stopping by our booth at [Conference Name]. I really appreciated your insights on [topic]—looking forward to finding ways we can support your team.”
• “Great to meet you at [event]. Based on our conversation, I think [your company] can help you achieve [goal]. Let’s continue the discussion.”

Pro Tip: Pair your note with a small gesture—a gift card, a product sample, or a custom one-pager based on your discussion..

Additional Ways to Elevate Your Conference Outreach

Reconnect with Existing Clients

Conference time is a great excuse to check in with current clients. Reference something from the event or simply express appreciation for their continued partnership.

Thank Event Partners and Speakers

Show gratitude to those who helped make the event possible. A quick, genuine thank-you note is a simple way to leave a lasting impression.

Welcome New Contacts with a Personal Touch

Use notes to welcome new faces you met or were introduced to at the event. Even a few lines can help lay the foundation for future collaboration.

Pro Tip: Mention their role or how you met to personalize your message even more.

Automate and Scale Your Outreach with Handwrytten

Want to elevate your conference outreach without handwriting hundreds of cards? Handwrytten lets you:

• Automate your outreach through CRM integrations
• Add personalized inserts, business cards, or QR codes
• Choose from hundreds of cards, including branded options
• Send notes domestically and internationally

With robots that write just like you, we help you keep the personal touch—without spending hours doing it.

Elevate Your Conference Outreach from Start to Finish

Whether you’re sending invitations, thanking attendees, or following up after the event, handwritten notes offer a standout strategy to elevate your conference outreach. They create real moments of connection in an increasingly digital world.

Explore more at Handwrytten.com or email sales@handwrytten.com to learn how to make your next event more memorable—and more successful.

Frequently Asked Questions

Can I use handwritten outreach to drive booth traffic before a conference starts?
Yes! A handwritten note sent in advance can include your booth number, a special giveaway teaser, or a personal invitation to stop by. It helps your brand stand out before attendees even hit the expo floor.

What if I don’t have addresses for the people I want to reach?
No problem—Handwrytten’s address collection tool makes it easy. Share a custom link where your recipients can securely enter their mailing info, and we’ll take it from there.

Can handwritten notes be used to reconnect with people I didn’t get to meet?
Yes! If you missed a planned meetup or admired someone’s panel but didn’t connect, a handwritten note shows initiative and genuine interest. It’s a classy way to introduce yourself post-event.

How long should a handwritten note be after a conference?
Short and thoughtful wins. Aim for 3–5 sentences that are warm, specific, and relevant. It’s not a sales pitch—it’s a relationship builder.

Can I include a call-to-action in a handwritten note?
Definitely. Whether it’s scheduling a follow-up call or inviting them to download a resource, a gentle CTA can guide next steps—just keep it conversational and low-pressure.

The post Elevate Your Conference Outreach appeared first on Handwrytten.

Product: Build Emotional Value Into What You Sell

Think beyond the product itself. What surrounds it? What makes the experience feel special, trustworthy, or memorable?

How Handwrytten Enhances the 4 P’s of Marketing starts here: you can’t just offer value, you have to show that you care. A handwritten note included with a purchase, a follow-up after a service, or a personal welcome message builds trust and connection.

Ways to apply:

• Retail: Add a note inside each package for first-time buyers or VIP customers.
• Subscription boxes: Personalize renewal milestones or monthly themes.
• Healthcare providers: Welcome new patients or follow up after an appointment.
• Automotive: Include a handwritten message in glove compartments after service or purchase.

Sample messages:

• Thanks for your order, [Name]! We hope this piece brings you joy. Questions? We’re always here.
• Your subscription means the world to us! Month #6 is on us—thank you for being part of the journey.
• We’re honored you chose us for your care. Here’s to a healthier, happier you.

Pro tip: Emotional value isn’t just built into the product—it’s built into the experience. A handwritten note can transform a simple transaction into a memorable moment that boosts satisfaction, trust, and long-term loyalty.

Price: Reinforce Value Through Emotional Connection

People don’t just pay for products—they pay for how those products make them feel. One of the most effective ways to justify your pricing is to increase perceived value through thoughtful customer care.

And this is where a thoughtful marketing strategy really makes a difference. Whether you’re offering premium services or subscription plans, customers are more likely to spend—and stay loyal—when they feel seen.

Ways to apply:

• Financial services: Send milestone messages for loan approvals, anniversaries, or payment completions.
• Boutiques & salons: Thank high-spending clients with personalized cards and loyalty gifts.
• B2B companies: Show appreciation for multi-year clients with anniversary messages or handwritten annual recaps.

Sample messages:

• Congrats on paying off your loan, [Name]! We’re so proud to have been part of your financial journey.
• Loved seeing you again this week! Thanks for trusting us with your glow-up. Can’t wait for next time!
• Happy 3-year anniversary as a client! Your partnership is incredibly meaningful to us.

Pro tip: Customers are more willing to pay when they feel valued. Use handwritten notes to highlight milestones, express gratitude, or recognize loyalty—small gestures that make your pricing feel like a premium experience.

Promotion: Break Through the Digital Clutter

Email inboxes are overcrowded. Social ads blend into the scroll. But handwritten notes? They’re opened, remembered, and shared.

Personal outreach is a powerful promotional tool—and it’s often overlooked. Use Handwrytten as a strategic channel for direct response campaigns, lead nurturing, upsells, or surprise-and-delight promotions that actually get noticed.

Ways to apply:

• Real estate: Reach out to warm leads with a handwritten invite to tour a home.
• Nonprofits: Thank donors with a heartfelt note + a QR code to their impact story.
• Event marketing: Send notes post-conference to move conversations forward.
• Retail: Promote a seasonal collection or exclusive offer with a personal card.

Sample messages:

• Hi [Name], I thought of you when this new property hit the market—it’s your style all the way. Let’s chat?
• Your donation is already making waves. Scan the code to see the lives you’ve changed.
• Great meeting you at [Event]! Here’s a little something to keep the momentum going—15% off your next order.

Pro tip: Add QR codes, personalized URLs, or gift cards to drive action without losing the personal feel.

Place: Deliver Connection Anywhere

Marketing isn’t just about where you sell—it’s about where and how you connect. In today’s hybrid, global world, your presence has to travel.

This last pillar in the 4 P’s of Marketing is all about extending your brand’s reach without losing its humanity. Handwritten messages let you deliver a meaningful experience anywhere—across states, time zones, or borders.

Ways to apply:

• Online brands: Add an offline component to surprise customers.
• Remote teams: Celebrate birthdays, anniversaries, or work wins with personal messages.
• International clients: Use our global delivery to stay connected beyond borders.
• Service businesses: Mail handwritten reminders or re-engagement notes.

Sample messages:

• Even though our brand lives online, we wanted to show our gratitude the old-fashioned way. Thanks for being here.
• Happy 2-year work anniversary, [Name]! You’ve made an amazing impact—cheers to many more.
• Hi [Name], just checking in—we haven’t seen you in a while and hope all is well! Here’s 10% off your next visit, on us.

Pro tip: In a digital-first world, physical touchpoints stand out. Handwritten notes help your brand show up meaningfully—no matter where your audience is—building stronger connections across distance and time.

Bonus: Industry-Specific Mini Ideas

Hospitality:

• Post-stay thank-you cards for VIP guests
• Loyalty rewards with a personal touch
• Anniversary messages for repeat travelers

Pro tip: Personal touches in hospitality create unforgettable experiences. Send handwritten notes to VIP guests or celebrate milestones with a thoughtful message, and watch loyalty grow.

Veterinary & Pet Services:

• Pet birthday cards
• Sympathy notes after pet loss
• Welcome messages for new clients and pets

Pro tip: Make every pet’s journey special. A birthday card for a pet or a sympathy note after a loss shows clients you care beyond just the service, creating lifelong bonds.

Education & Coaching:

• Congratulate students on course completions
• Encourage mid-program with motivational notes
• Thank referrers with handwritten gifts

Pro tip: Handwritten notes are powerful motivators. A congratulatory message or a mid-program check-in can inspire students and clients, while a thank-you note strengthens referral relationships.

Why This Matters

Authenticity can’t be automated—but with Handwrytten, you can scale it. Incorporating handwritten notes into your marketing strategy doesn’t just enhance the 4 P’s—you elevate them.

Here’s how you:

• Transform your product into a memorable experience.
• Reinforce your pricing by adding emotional value.
• Make your promotions feel personal and unforgettable.
• Deepen your presence in the customer’s heart and mind.

And the best part? You do it in a way that’s automated, scalable, and accessible—no matter where your customers are.

Put Handwrytten to Work for You

You don’t need a big team or a huge marketing budget to create memorable customer experiences.
What you do need is consistency, authenticity—and the right tools.

That’s where Handwrytten comes in. Whether you’re looking to retain clients, boost referrals, or simply make your brand more human, we make it easy to scale personal touches that leave a lasting impression.

Ready to get started?
Visit www.handwrytten.com or reach out to our team at sales@handwrytten.com for a custom solution that fits your goals.

The post How Handwrytten Enhances the 4 P’s of Marketing appeared first on Handwrytten.

Here’s how incorporating personal touches into your sales pipeline can foster trust, enhance customer loyalty, and create opportunities for sustained success.

The Power of Personalization

In a sea of automated emails and mass marketing campaigns, customers are craving something more authentic. Personalization is more than just using a client’s name in an email subject line. It’s about making them feel seen, heard, and valued. A handwritten note is one of the most impactful ways to do this.

Whether you’re thanking a lead for their initial inquiry or congratulating them on a milestone, a handwritten note shows that you took the time to connect with them in a meaningful way. This level of thoughtfulness can make your business stand out, turning a one-time interaction into a lasting relationship.

Example: After a discovery call or consultation, send a note saying: “Hi [Name], I really enjoyed our conversation about [specific topic]. Excited about the possibility of working together—let’s stay in touch!”

Building Trust with Tangible Communication

In a digital world, a handwritten note is something tangible—a physical reminder of your business. It’s more than just words on a screen. When someone receives a handwritten message, it feels more personal and intentional. This can be a powerful tool for building trust with leads.

Trust is essential to any relationship, especially in business. By showing your potential clients that you are willing to go the extra mile, you foster a sense of reliability and commitment. This can help ease doubts and encourage them to make that next step in the sales journey.

Example: If a lead has gone quiet, re-engage them with a handwritten note: “Hi [Name], just wanted to check in—hope all is well! If there’s anything I can do to support your goals, don’t hesitate to reach out. Looking forward to reconnecting!”

Creating Emotional Connections

People buy from businesses they feel emotionally connected to. This is where personal touches come into play. Sending a handwritten thank-you note after a product demo, for example, can turn a simple transaction into an emotional experience. It shows appreciation for their time and attention, making them feel valued beyond just their potential to buy.

Emotional connections help build loyalty. When customers feel an emotional tie to your brand, they are more likely to return, refer others, and become repeat buyers.

Example: After a customer makes their first purchase or signs a contract: “Hi [Name], thank you for choosing [Your Business]! We’re excited to have you on board and look forward to supporting you every step of the way.”

Setting Your Brand Apart from Competitors

In a crowded marketplace, differentiation is key. Many businesses rely on cold emails, impersonal messages, or generic offers to engage with leads. By incorporating personal touches into your sales pipeline, you set your brand apart from the competition.

Handwritten notes, personalized thank-yous, and unique follow-up messages create a memorable experience for your leads. This thoughtful approach not only strengthens your pipeline but also encourages prospects to choose your brand over others that might feel less personal or invested in their success.

Example: After an industry event, send a follow-up note: “Hi [Name], it was great meeting you at [Event Name]! I really enjoyed our chat about [topic]. Let’s stay in touch—looking forward to the opportunity to work together.”

Maintaining Long-Term Relationships

The sales process doesn’t end when a lead becomes a customer. In fact, that’s when the real work begins. Personal touches should continue throughout the customer journey, from onboarding to milestone celebrations and beyond.

A handwritten note on an anniversary or a small thank-you for their continued business can help nurture long-term relationships. This ongoing attention reinforces the message that your business values them as more than just a transaction.

Example: Celebrate a client’s business anniversary or milestone: “Happy one-year anniversary with [Your Business], [Name]! We appreciate your partnership and look forward to many more years of success together.”

How Handwrytten Can Help

Genuine connections go beyond words. At Handwrytten, we make it easy for businesses to add a personal touch—without the hassle of writing each note yourself.

From thank-you notes to follow-ups and customer appreciation, our handwritten cards help you nurture relationships at scale. Whether you want to welcome new clients, re-engage leads, or show appreciation for loyal customers, Handwrytten makes it simple.

Need ideas on what to say? Keep it simple and sincere:

• Express gratitude (e.g., “Thank you for your time!” or “We appreciate your business!”)
• Acknowledge their interest (e.g., “Loved learning about your goals at our meeting.”)
• Offer a way to stay in touch (e.g., “Looking forward to working together!”)
• Reference a recent conversation (e.g., “Excited to see how your project unfolds!”)

A personal touch isn’t just a nice gesture; it sets your brand apart, builds trust, and turns leads into loyal customers.

Elevate your sales strategy with Handwrytten today!

Frequently Asked Questions 

How can I personalize handwritten notes at scale?
With Handwrytten, you can customize messages for each recipient while automating the sending process. Our service allows you to tailor notes with names, specific details, and even your own custom-designed handwriting style.

 When is the best time to send a handwritten note in the sales process?
Handwritten notes can be sent at multiple touchpoints: after an initial introduction, after a demo or consultation, to re-engage a cold lead, after a purchase, or even as a thank-you after an event. The key is to make it timely and relevant.

What if I don’t know what to write in a handwritten note?
Keep it simple and sincere! A short message thanking them for their time, acknowledging their needs, and expressing excitement about working together is often enough. Handwrytten also provides templates to help get you started.

Does sending handwritten notes really increase conversion rates?
Yes! Businesses that incorporate personal touches like handwritten notes often see improved response rates, increased trust, and stronger relationships—ultimately leading to higher conversions and repeat business.

Can handwritten notes work for B2B sales?
Absolutely! Handwritten notes are a great way to follow up with key decision-makers, thank clients for their business, or maintain relationships with long-term partners. B2B sales often rely on strong relationships, and handwritten notes help reinforce them.

The post How Personal Touches Strengthen Your Sales Pipeline appeared first on Handwrytten.

Welcome to the world of handwritten direct mail, a marketing strategy redefining customer engagement and reinvigorating brand perceptions.

Key Takeaways

• Handwritten direct mail is a marketing technique with impressive open and response rates.
• It requires correct targeting, personalization, design & content to maximize success.
• Handwrytten offers an automated solution for managing handwritten campaigns efficiently & effectively.

What is handwritten direct mail?

Handwritten mailers are a unique blend of traditional and modern marketing techniques. They use human or robotic handwriting to create personalized mail pieces, adding a distinctive and personal touch in contrast to the stereotypical, mass-produced print mailers everyone receives.

The goal is to increase open rates and establish stronger customer relationships.

Our industry-standard platform allows businesses to customize envelopes with handwritten fonts and craft personalized letters, aiming to replicate human handwriting accurately. By incorporating this level of personalization, all kinds of companies – automotive dealerships, solar panel installers, and real estate agents – can make their messages stand out and reach their target audience more effectively, thereby transforming their direct mail marketing campaigns.

The pros and cons of using handwritten direct mail

As with any marketing strategy, handwritten direct mail has distinct advantages and disadvantages. The key is to balance these factors to optimize your overall strategy.

Among the benefits, one can expect increased open and response rates, enhanced brand perception and emotional impact, personalization, and a measurable ROI. On the other hand, the challenges include scalability issues, higher costs, and technological dependence.

Let’s get a bit more into specifics.

Pro: Increased open and response rates

Handwritten direct mail could potentially increase open and response rates significantly compared to conventional mailers. Some studies have shown that handwritten notes boast an available rate of up to 99%, with a response rate of up to 10%. This far outstrips the response rate of traditional mail, which generally hovers around 4.4%.

On top of this, our 2022 Consumer Outreach Survey shows that consumers are seven times more likely to receive an email and five times more likely to receive a text than a handwritten note. This is a massive benefit of handwritten notes – they’ll stand out in customers’ minds to a higher degree and are much more likely to engage with them.

Con: Scalability

On the flip side, while handwritten notes are almost certainly going to engage your clientele better, the time-consuming and personalized aspect of handwriting each one individually could make mass production challenging.

Thankfully, with the advent of technology, solutions have emerged to tackle this issue. Businesses can effectively scale their handwritten mail campaigns by employing a company like Handwrytten. It’s as easy as uploading an Excel spreadsheet (or .csv file) through our Bulk Send system.

Pro: Enhanced brand perception and emotional impact

Handwritten mail has a unique ability to:

• Create a more substantial emotional impact
• Enhance brand perception
• Make recipients feel valued and connected
• Engage recipients on a deeper level

Establishing robust customer relationships is a crucial factor in marketing. Handwritten mail significantly strengthens your relationships via personalized messaging, creating a connection with you that is far deeper than just being a service or product provider.

Con: Cost

In general, the cost of handwritten direct mail can be higher than traditional printed mailers, primarily due to the time and effort required to handwrite each letter. Of course, other costs, like getting proper materials like ink and stationery to create the notes, should be factored in, but the time you lose from handwriting notes can quickly scale.

However, considering the potential return on investment (ROI), these costs should be evaluated. With increased response rates and customer trust, investing in a handwritten note campaign can result in a favorable ROI, effectively justifying the expenditure. This is a good segue into our next point.

Pro: A measurable ROI

Handwritten direct mail campaigns provide a measurable ROI, allowing marketers to track and optimize their efforts. Our internal analysis of how our handwritten mailers perform showed us that handwritten notes can drive 27 times more foot traffic than printed mailers. This is quite a staggering number.

Even after adjusting for the cost of creating and sending handwritten notes, they still provided a seven times more significant return on investment than traditional print marketing. Imagine investing $1 and getting a return of $7 – that’s what is possible with Handwrytten.

Pro: Personalization

Some of that return likely comes from the ability to personalize notes more. By delivering customized messages that resonate with recipients, handwritten direct mail can increase recipient engagement and higher open and read rates than standard mailers and digital marketing.

Handwritten direct mail campaigns with Handwrytten can include various personalized elements such as:

• Custom lists
• Brand values
• Signatures
• Variable names
• Business names
• Gift cards
• Mail inserts

These elements facilitate a more personalized and tailored messaging approach, resulting in a unique customer experience.

Perfecting the strategy behind handwritten direct mail campaigns

Achieving success with handwritten direct mail campaigns requires a strategic approach that encompasses the following:

• Correct targeting
• Personalization
• Design and content
• Tracking and measurement

Each aspect plays a critical role in your campaign’s effectiveness, and perfecting them can significantly boost your campaign’s results.

Correct targeting

Identifying the proper target audience is vital in any successful marketing endeavor. This becomes even more important in handwritten direct mail due to its personal and customized nature. To determine the appropriate audience, you can utilize strategies such as defining campaign goals, analyzing your best customers, and choosing a mailing list type.

To make your life easier, at least in terms of geotargeting, you can use our Outbound Prospecting tool to select specific areas and segment by:

• Homeownership status
• Household income
• Net worth
• Home Value
• Length of residency

Personalization

As mentioned before, personalization is a significant benefit of handwritten direct mail. It strengthens the connection with recipients and improves response rates. Creating a unique piece of mail for every single recipient can show your clients that you care, maintaining and strengthening your relationship.

You have quite a few options for doing so. If you work within Handwrytten, our AI copywriting assistant can simplify your life. All you need to do is click the AI Assist button at the bottom of the message composition screen, and you’ll have a completely unique message.

But don’t stop there – make sure to actually tailor the message to your recipient. Are they a long-term customer? Or are they a new customer that you want to retain? Or are they simply a prospect? Different types of customers require different kinds of communication – keep that in mind.

Design and content

The design and content of your handwritten direct mail items significantly impact their efficacy. Sound design principles and alignment with your brand identity ensure that your direct mail piece is visually appealing and effectively conveys your intended message.

Proofing is a vital step in the design phase of handwritten direct mail. This allows you to ensure all design elements, including logos, images, and text, are correctly placed and visually appealing. After all, you aim for your mail pieces to leave a positive impression on recipients; an attractive design is essential.

Tracking and measurement

Tracking and measurement are fundamental aspects of any marketing campaign, and handwritten direct mail is no exception. By monitoring and evaluating the effectiveness of your campaigns, you can:

• Identify which strategies and tactics are working and which are not
• Make data-driven decisions to optimize future efforts
• Maximize your return on investment

Various methods are available to assess the effectiveness of a handwritten direct mail campaign. Our integration with Salesforce makes tracking your numbers super simple. Additionally, you can use alternative software options, such as call tracking software, direct mail analytics software, or comprehensive direct mail marketing software platforms, to track and analyze the performance of your campaigns.

Considering all these factors, you might seek a more straightforward way to scale your handwritten mail campaigns. The answer is Handwrytten.

How Handwrytten can help automate your handwritten direct mail

Handwrytten software uses robots with real pens to transcribe messages accurately, making it easier to create, send, and track personalized mailers for various industries. Our software allows for customization, enabling users to input their message, select a handwriting style, and choose a card design. After that, Handwrytten prints and mails the cards via USPS.

In addition to this, Handwrytten also provides various business integrations, including the ability to integrate with Shopify to send notes to new customers automatically and enable triggered notes for direct mail campaigns.

Summary

Navigating the marketing world can be challenging, but with strategies like handwritten direct mail, businesses can forge deeper connections with their customers and stand out. Despite the challenges of scalability, cost, and technological dependence, the benefits of increased open and response rates, enhanced brand perception, personalization, and a measurable ROI make it a promising marketing strategy.

Businesses can maximize their marketing effectiveness by perfecting the strategy behind handwritten direct mail campaigns. And with solutions like Handwrytten, automating your handwritten direct mail has never been easier.

Frequently Asked Questions

What is handwritten direct mail, and how does it benefit marketing campaigns?

Handwritten direct mail uses robotic or human handwriting to create personalized mail, allowing for improved open and response rates compared to traditional marketing methods.

What are some challenges of using handwritten direct mail?

Using handwritten direct mail can be challenging, as scalability is an issue and costs are higher than traditional mailers. Technology can help mitigate these problems by automating the process and engaging specialized services.

How can I target the right audience for my handwritten direct mail campaign?

Define your campaign goals, analyze your best customers, and use demographic data to select an appropriate mailing list type. Understanding customer behavior will also help target the right audience for your direct mail campaign.

How can I track the effectiveness of my handwritten direct mail campaign?

Track the effectiveness of your handwritten direct mail campaign by incorporating unique links, codes, or calls-to-action and using software options such as call tracking, direct mail analytics, and comprehensive direct mail marketing software platforms.

What is Handwrytten, and how can it help automate my handwritten direct mail campaign?

Handwrytten is an automated solution that enables businesses to quickly generate, send, and track personalized mailers using robotic pens. It also offers various integrations for optimizing the marketing process.

The post How Handwritten Direct Mail Can Revolutionize Your Marketing Strategy appeared first on Handwrytten.

Direct Mail: What Is It and Why Use It?

Direct mail marketing is a business strategy used to engage leads and current customers through tangible items received in the mail instead of through digital outreach. This can include:

• Printed mailers.
• Perishable items.
• Corporate swag.

The average number of business emails sent and received was almost 129 in 2019. It’s no wonder, then, if marketing emails are left unread.

Direct mail campaigns are the perfect solution when you want to cut through the digital overload. Getting unique snail mail delivered will set your business apart, and it helps ensure your communication actually gets read (instead of the all-too-easy email deleting that often happens with impersonal email outreach).

No matter the size or marketing budget of your business, you can use direct mail campaigns to your advantage. Even a small but thoughtful mailing can go a long way in fostering business relationships that last.

Examples to Use for Your Direct Mail Campaign

However you implement direct mail, you want to come up with a campaign that distinguishes your mail from other letters and packages the recipient may get on a daily basis. Here are some direct mail examples to take your marketing to the next level.

Handwritten Mail

Handwrytten notes adds a personal touch that’s often missing from digital marketing and that personal outreach is one way to create an instant connection. Handwritten mail can include:

• A greeting card
• A postcard
• A letter/note

Send this kind of outreach to thank a customer for a recent purchase or for their continued patronage. Seeing your unique handwriting will set this communication apart from other generic mail or emails.

A Customized Promotion Code

Customized promotion codes can encourage a customer to move forward with a purchase, all while increasing positive feelings toward your brand. You can use this direct mail to reward loyal customers or to engage with someone who started a purchase but never completed it. Send a postcard offering a promo code for a discount or free item as:

• A gesture of appreciation after a customer reaches a certain number of purchases or subscribes to your business for a certain period of time, such as after 10 purchases or subscribing for one year.
• A code that’s valid for an upcoming holiday season or during the month of a customer’s birthday.
• A code for a discount to a specific item that a customer leaves in their online cart.

You can make this gesture even more special by sending the promotion with a handwritten note that lets the customer know they can use the discount code to get their holiday shopping done or to treat themselves.

Snacks and Other Treats

Who doesn’t like a sweet treat or another snack? Send food such as:

• A small box of chocolate.
• A bag of mixed nuts.
• A few sample bottles of hot sauce.

These gestures work well during the holiday season and are ideal for business partners or longtime customers. A short handwritten note that matches the item like, “Doing business with you is so sweet!” will make this outreach memorable.

Company Swag

Wearable items with your logo are another direct mail example of something perfect to send to business partners, to a long-time patron of your business, or a donor. Company swag can include:

• A tote bag.
• A laptop bag.
• A baseball cap.

Send after closing a business deal, once a customer has reached a special milestone with your business (such as subscribing to your service for a year), or receiving a generous donation. An added bonus? The recipient can wear the swag out and about, spreading the word about your business further.

A Gift Card

Recipients can use a gift card to treat themselves to coffee, a personal service, or any other experience that lets them know they’re appreciated. You can:

• Offer a personalized, specific gift: Something that relates to the services you offer, or your unique relationship, works well. If you know someone loves coffee, send a gift card to Starbucks with a note like, “Here’s a little something to show my appreciation for your support ⁠— and to help you get through your next big business proposal!”
• Send a general gift to use anywhere: You can give a general gift card, like a Visa card, when you want someone to use their gift wherever they want.

This type of direct mail is often best for ongoing business partners. Even if you’re a small business with a minimal marketing budget, you can still send a smaller amount with a personalized note that shows how much you appreciate the recipient.

Inserts

Smaller items inserted into an envelope with your note or card work well when you want a customer to complete an action that your note mentions. Inserts include:

• Your business card: A business card gives your customer a quick and easy reference to contact you.
• A magnet: You can design a magnet to include contact information for your business, or just create an attractive, attention-grabbing rendering of your logo. Either way, your customer will think about your business every time they walk past the fridge.
• A donation envelope. If your outreach asks for a donation, make sending it easy for the recipient. A donation envelope allows for an immediate response, without searching for the best way to send in money.

Small items like these make it easy for customers to take the next step — whether that’s giving you a call to make an appointment, visiting your website to make a new purchase, or responding with a donation. An attractive logo or image makes the item you include unique.

A Small Gift

You can send a small gift to show a customer you care about them if your business is focused on a product. Examples include:

• A food or drink company sending a small sample of products.
• A bakery sending a box of specialty cookies.

Time gifts like this to a holiday season or a customer’s birthday. Include a card to complete the thoughtful gesture.

The only limit to creating a memorable campaign is your imagination. As long as you’re reaching out in a meaningful, personalized way, you’re sure to create connections with your customers using direct mail. Get started on your direct mail campaign by crafting a handwritten message.

The post Direct Mail Examples appeared first on Handwrytten.

Large and small businesses alike rely heavily on the success of their marketing campaigns to ensure their product and product information is readily available to those it caters to. Direct mail marketing campaigns are the type of campaign your small business needs to stand out in today’s competitive market.

By embarking on a direct mail campaign, your business can speak to consumers, unlike any digital marketing effort. Direct mail marketing is specific to the recipient and, while it does take more effort, that effort translates to the end consumer, giving them the realization that they matter to your business.

After reading through Direct Mail in 2023: Tips for a Successful Campaign, you will have a greater understanding of the benefits of direct mail and how it can make a lasting impression on your target audience.  

Why Should Brands Use Direct Mail in 2023?

Direct mail is an effective strategy in 2023 for multiple reasons. With so many varying ways to market digitally, oftentimes digital ads get lost in the mix. While this can be true of direct mail as well, the increased rate at which consumers are required to perform their jobs on a digital platform has resulted in a decreased desire to look at a screen in their spare time. 

This makes an excellent avenue for direct mail to step in; it is one of the top automotive marketing trends, after all. 

Another reason direct mail marketing campaigns are effective in 2023 is the level at which digital advertising vs. print advertising converts to a sale. It is no secret that the ease of purchasing on a digital platform makes it a favorable option. However, studies have shown that direct mail proves more persuasive than its digital competitor.

Direct mail efforts have changed over the years. In 2023, businesses can expect interactive and highly engaging content that will grab the attention of their readers. It is also vital to mention the significantly decreased cost of print ads as the printing process has evolved. This is why brands should use direct mail in 2023.

You may be wondering, why not just send an email campaign? Email campaigns are an excellent way to reach a lot of consumers in a short period. However, they don’t provide the personal touch that the direct mail service does. With direct mail, marketers can reach their audience with personalization and warmth not available through email. 

5 Direct Mail Marketing Trends to Use in 2023 to Boost Your Business

In the current, competitive marketing world we live in, it can be difficult to boost your business. Here are five trending reasons direct mail marketing is the right option to boost your business in 2023. 

Trend 1: Cost optimization

Digital advertising can be expensive. While it is an effective marketing platform, it may not necessarily be the best option for small businesses as the cost to advertise exceeds the marketing budget. Because of this, these businesses have to find a different platform to reach consumers.

A more cost-effective marketing platform is direct mail. The cost to print, create, and distribute snail mail through a direct mail company is far less expensive than distributing it through a digital platform. 

This means businesses can reach a wider target audience for a smaller price tag. 

Trend 2: Omnichannel communication

By embarking on a direct mail campaign, we are not suggesting using this as your only marketing platform; quite the contrary. There is immense value in advertising digitally as the audience it reaches is vast. However, providing your target audience with omnichannel communication is an excellent way to create brand consistency. 

By providing consumers with more than one avenue to access and experience your brand, you are generating higher levels of brand loyalty. For instance, consider the vast variety of social media marketing and trends in 2023. Not only are consumers using platforms like Facebook, Twitter, and YouTube, but they are also advertising on lesser-known platforms like Snapchat and TikTok. 

Advertising across multiple platforms allows marketers to reach consumers in places that are most convenient for them. When combining direct mail and digital marketing campaigns, businesses are better able to learn their consumers’ behaviors and reach them in a way that suits their buying style. 

Trend 3: Relieve digital fatigue

With the current pandemic status, we find ourselves in a whirlwind of digital platforms that are often necessary to perform our jobs and daily duties. Because of this, we can experience digital fatigue. Digital fatigue is not a new concept but has become more relevant as companies have switched to working remotely and schools are promoting digital learning. 

As digital platform use increases, so do digital marketing efforts from large and small companies alike. With the constant bombardment of digital ads and the endless hours of staring at a screen to complete your job or learning tasks, consumers are looking for an escape from their computers and phones. 

This is where direct mail shines. 

By providing a print version of your ad to consumers, businesses create that avenue consumers are looking for to get away from digital platforms and rest their eyes while shopping from home. 

Trend 4: Personalization

Think back to a time you received a personalized letter or thank you note. How did it make you feel? Did you feel special and like the sender truly cares about you? The psychological effect that personalized gifts or letters have on a person is astonishing. Not only does it boost your confidence, but it gives you purpose and meaning knowing that you matter to someone. 

Better yet, providing a handwritten note goes a lot further than a printed note. Therefore, finding the time to personalize and even handwrite notes and mailing them to your customers or target market is a sure way to grab their attention. 

It is also a good business practice to offer hand-written thank you notes for a purchase or donation to show that their contribution is greatly appreciated. These efforts create brand loyalty that is difficult to break.

Trend 5: Retargeting effectiveness

While content marketing via a digital platform has proven effective, it can only attract those consumers that wish to be reached. By incorporating a marketing strategy that includes direct mail, you are better equipped to reach those consumers that are no longer responsive to digital ads.

How do you determine what consumers are no longer responsive to? Take, for example, the digital shoppers that have an item in their cart but have not yet made a purchase. Digital marketing automation platforms can send out reminder emails to encourage consumers to finalize the purchase, but the shopper may not respond to the email or even check their email. 

This is where direct mail comes in. Send the shopper a handwritten note stating that you are aware they have not yet made their purchase and encourage them to do so. This is just one example of how direct mail can effectively retarget. 

6 Tips and Techniques to Take Your Direct Mail Marketing into the Future

Now that you know the direct mail trends for 2023, it is time to understand various tips and techniques that will help you take your direct mail marketing campaign into the future. 

Tip 1: Create a target list

Knowing what target audience you are trying to reach is a vital step in the success of your direct mail campaign. Selecting a demographic that best suits the buyers of your product or service ensures your materials aren’t going to waste. 

You may also consider targeting repeat customers to encourage engagement. 

Tip 2: Create personalized content

As previously noted, personalizing content creates a sense of importance in the consumer’s mind and makes them see value in your product or service. A direct mail campaign doesn’t have to be boring or mundane. 

Spruce it up by personalizing the content and even providing a handwritten note here and there. 

Tip 3: Promote attractive offers

It is hard to convert marketing campaigns to sales without producing eye-popping materials and including attractive offers. The direct mail format plays an integral role in capturing potential customers and converting sales. 

This also ensures your direct mail piece stands out from others and you have a successful direct mail campaign. 

Tip 4: Sample the market

Before fully committing to a specific market, comb through your mailing list and select a sample market. Send out a small batch of your mailers to members of your target audience to ensure your ad is well received. 

Knowing the receptive rates of your target audience will better prepare you for an effective marketing campaign. 

Tip 5: Track response

Tracking the response rate of consumers to your direct mail campaign is essential to determining the success of your marketing efforts. Use a promo code or other means of tracking to determine whether or not your ad was well-received by current or potential customers. 

By tracking the response rate, you can evolve your campaign to meet the needs of consumers in future mailings. 

Tip 6: Follow-Up

Consistency is vital when it comes to direct mail campaigns. Following up with your mailing list ensures your target audience doesn’t forget your company and the provided offers. 

A follow-up mailing can also remind consumers to make a purchase. 

When a direct mail marketing campaign is executed effectively, it can produce tremendous and head-turning results.

Successful Direct Mail Campaigns to Inspire You

Nothing offers more inspiration to start something new than a success story. When a direct mail marketing campaign is executed effectively, it can produce tremendous and head-turning results. One such success story is from Palm West Home Realty. 

Palm West Home Realty mailed 5,000 oversized postcards for $1,560 to households surrounding their new headquarters. These postcards provided the company with $25,000 in revenue and a 1,600% ROI.

Dr. Tanty, DDS, of Waukesha, Wisconsin, is another example of how effective direct mail can be for your business. With a rate of 4.9 new patients per month, Dr. Tanty increased that number to 22 after embarking on a direct mail campaign. That’s a 349% patient increase from mailing 6,000 postcards per month.

Another successful direct mail marketing campaign is that of photographer Scott Areman. This commercial portrait photographer landed a gig with a local credit union by mailing postcard style mailers with one side featuring a photo he took and the other a list of his style of shooting.  

Direct mail campaigns can turn your business around if you take the time to evaluate your target audience and design direct mail that catches the eye and consumers want to inspect. 

Using Integrations for Direct mail

Incorporating Handwritten integrations offers several key advantages. Firstly, the personal touch of a handwritten message adds a human element that resonates with recipients, fostering a stronger connection. Also, Handwrytten integrations boost the process by automating handwritten note generation, saving time and effort. Below, you can find our integrations that can be helpful:

• Handwritten Hubspot Integrations: Personalize notes for leads and customers in Hubspot CRM, fostering connections and driving conversions.
• Handwritten Salesforce Integrations: Easily send handwritten messages to prospects and clients in Salesforce, creating a personalized experience.
• Zapier Handwritten Notes Integration: Automate handwritten notes with Zapier, triggering personalized messages based on specific events or actions.
• Handwritten Integrately Integrations: Automate direct mail campaigns with Handwritten and Integrately, enabling smooth data transfers and personalized handwritten communications effortlessly.
• Handwritten Make Integrations: Create and deliver customized handwritten notes that make a lasting impression with Handwritten’s integration with Make.
• Handwritten SyncSpider Integrations: Combine SyncSpider’s data synchronization power with Handwritten’s personal touch to send automated handwritten notes at the perfect time, driving optimal customer engagement and retention.
• Handwritten CDK Integrations: Streamline automotive note campaigns with Handwrytten and CDK integration, effortlessly sending personalized handwritten messages to enhance the buying experience for customers.
• Handwritten Shopify Integrations: Automate handwritten note creation and delivery based on customer actions by integrating Handwritten with Shopify, ensuring a delightful and memorable shopping experience.

Request Free Writing Samples from Handwrytten

Whether you are currently using a direct mail campaign or are looking to begin a campaign, Handwrytten can help your business successfully embark on your direct mail campaign. With handwritten notes, cards, greeting cards, and everything else in between, we can help you make your customers feel wanted by your company.

Our robotic handwriting machines help produce cards for you to distribute to your target audience for that piece of personalization that converts awareness to consumer purchase. 

Want to take your direct mail campaign to the next level? Request free writing samples from Handwrytten to get started!

The post Direct Mail in 2024: Tips for a Successful Campaign appeared first on Handwrytten.

In this article, we’ll explain how you can escape this competitive arena using the tried-and-true method of snail mail with Handwrytten. With Handwrytten, you can automate the process with Handwrytten’s personalized notes.

Before looking at Handwrytten solutions, we must answer one widely asked question: Is direct mail dead in the digital era? No way! Here are five reasons direct mail still works.

Is Direct Mail Dead?

The rapid rise of the internet and digital marketing have overshadowed traditional advertising services. This has led many to question the effectiveness of direct mail.

Does direct mailing work anymore? Or is direct mail dead as we increasingly spend more time on the Internet?

Many consumers and business owners believe that modern commerce is a digital affair. They don’t realize the digital advertising space has become overrun. The amount of competition makes it impossible to reach out to customers in a meaningful way. Indeed, there are good reasons to believe that most digital advertising goes to waste. According to one analysis, people open only 20-30% of all the emails they receive. But, up to 90% of direct mail is opened by consumers in the comfort of their own households.

When it comes to bolstering your business, you need an advertising method that provides a hefty return on investment. Direct mail’s median ROI of 29% beats paid search and nearly parallels social media activity. It’s also a great way to target local consumers who are close enough to your business that they may walk through your front doors later that same day.

Many people have thus discounted direct mail as an effective advertising tool despite the fact that it remains alive and well. It’s worth exploring why direct mail works and how it achieves such great results in the digital era.

Why Direct Mail Works

People love advertising that’s personal. This is something that digital marketing efforts often fail to take into consideration. Besides having a personal touch, direct mail efforts also have benefits that digital competitors can’t claim.

There’s Less Competition

Small businesses that use direct mail to attract customers will face fewer competitors in the advertising space. As companies turn to the Internet for advertising, platforms like Facebook and YouTube become inundated with ads. Users generally learn to ignore these ads. Fewer companies still send direct mail. This means those companies that stick to the old methods will get more bang for their buck.

Compu-Mail’s statistics indicate that for every 36 emails a person receives, they receive only one piece of physical mail. With less competition, your direct mail will stand out from the crowd and lure customers.

For every 36 emails a person receives, they receive only one piece of physical mail.

You’re Targeting a Broader Audience

Digital marketing efforts are often precise. They claim that micro-targeting all advertisements is the way of the future. While precise targeting can be helpful, there are many marketing situations where targeting a broad audience can yield the most results. This is especially true if you’re a local business owner catering to a nearby audience. Those who don’t understand why direct mail works usually fail to consider the local element.

In addition, older Americans are reliable consumers. Yet, fewer older citizens use the internet compared to their younger cohorts. Pew Research indicates that many citizens over the age of 65 simply never make a Facebook account. Without a social media presence, direct mail is often the best way to reach these customers.

Direct Mail is Tangible

There’s something special to be said about holding an item with your own two hands. When modern gadgets go digital and remove physical buttons, consumers often complain they want a tangible device. At the end of the day, sending a physical coupon or sign-up request allows customers to feel your advertising with their own two hands. This could generate serious results.

If a customer has a physical coupon, they can pin it to the fridge or stick it into a purse or wallet. It’s easier to use and harder to forget compared to a digital email that gets lost in an inbox.

Direct Mail Increases Brand Awareness

Customers won’t become familiar with your brand until they’re regularly exposed to your logo or messaging. Sending direct mail is a great way to build a brand connection. Even if they’re uninterested, customers have to physically hold and review the mail before throwing it out. Over time, they’ll learn to recognize your brand and associate it with their local area.

Direct mail also ensures your product or service comes to mind when they encounter a need for it in the future. Even if your direct mail isn’t initially successful, it can generate results down the line.

Direct Mail is Romantic and Personalized

Finally, there’s something indescribable about receiving a letter in the mail. Many people grew up learning how to write and receive letters but only see them rarely, during a birthday or holiday. To receive a letter is heart-warming, exciting, and a little mysterious. This intrigue is what lures customers in and generates serious results for your company.

Handwritten letters are simply romantic in their aesthetic appeal. They harken back to a simpler and fonder past. Business owners don’t always have time to put a handwritten letter out to customers. Handwritten automation would allow them to effortlessly bolster their brand with local residents.

Automate The Direct Mail Process

So is direct mail dead? No! It is a viable marketing solution that can increase business, especially with the personalization of a handwritten letter.

With the help of the experts at Handwrytten, business owners can easily automate the process of writing and sending letters to customers. These custom letters are a great way to reach out to locals about a forthcoming sale, new location, or more. Moreover, they’re an affordable and personalized option that contains a human touch. Other advertising methods simply can’t compete with a handwritten note!

What are you waiting for? Start sending handwritten notes messages out today! Soon your company will be overflowing with eager new customers.

The post Think Direct Mail is Dead? 5 Reasons to Reconsider appeared first on Handwrytten.

Marketers are oversaturating the digital landscape with companies’ blogs, ads, and emails. Therefore, the chances of your efforts grabbing your audience‘s attention are low. Digital marketing remains a valuable way to advertise your business, but it’s success is multiplied when partnered with direct mail.

Utilizing a variety of consumer engagement tactics to create an integrated marketing strategy can help you grow your brand awareness and sales.

With that being said, here’s how to create an effective direct mail campaign to promote online sales and engagement. 

How Does Direct Mail Marketing Work?

Direct mail includes flyers, notes, gifts, and any physical correspondence you’d send to advertise your business to customers. It’s a highly effective way to make customers aware of your business, even in 2023.

Research shows customers open 90 percent of direct mail, but only open 20 to 30 percent of emails. But before you can start sending out direct mail, you need to do your research and define your audience. Then, build a list of client addresses or current leads and clients that fit your target audience. 

Your research can help you understand your audience‘s needs and wants to craft a compelling marketing message for your direct mail. Since direct mail can come in various forms, get creative and aim to get your customers excited. Don’t forget to include a call to action to increase your response rate and increase your ROI. 

Lastly, ensure to send your mail at the proper time so it arrives when you want it to; considering there is a lot of variation in how long it takes for mail to arrive, doing some research beforehand would be prudent.

Research shows customers open 90 percent of direct mail, but only open 20 to 30 percent of emails. 

3 Great Ways Direct Mail Campaigns Can Be Used to Drive Online Traffic

Websites have become a hub for your customers to find information about your business and generate leads. 97% of people search online for local companies, and 76% of people who search for a business online visit a store within a day. The following best practices outline how to utilize direct mail for driving website traffic. 

1. Include Your Website Address

Your target audience can’t visit your website if they don’t know your web address. Make the process of visiting your site simple by including it in your marketing materials.

An easy way to do this is by including a QR code on your mailers. A user can then scan the code on the camera app of their smartphone and instantly be directed to a page on your website. An alternate method is to simply include your web address in the letter’s message. The website you include should be easy to type into the search bar. If you are using a long URL to get users to a specific page, you can use a link shortener to simplify your link. 

You can also incorporate personalization into your direct mail by adding a personalized URL for each user. A personalized URL takes customers to a page that includes their name and exact offer. A customized URL can expand the personalized experience if you send handwritten direct mail. 

2. Include a Special Offer

As with any marketing campaign, you will have a goal in mind. Maybe you want to increase sign-ups, promote an event, or increase sales. If you’re going to move toward this goal, you will need to give customers a compelling reason to take the next step and visit your site.

Your offer should provide them with a relevant solution to their problem or needs. You can include a QR code, promo code, or a specific URL in your direct mail to encourage customers to take the next step. Also, making these offers time-sensitive will get people to act quickly.  

3. Keep It Consistent

As you direct people to your website, you will want to ensure that the webpage will match your direct mail offer. If your website branding doesn’t match your direct mail, you could confuse your audience. As a result, they will click off your website without providing any information or completing a purchase.

How to Get Started with a Direct Mail Marketing Campaign

The first step to creating a successful direct mail marketing campaign is to set an achievable goal. For example, you might want to direct potential customers to a free trial of your latest product. 

Next, you’ll want to a mailer that grabs your audience‘s attention and anticipates their needs. Remember to include a call to action to get them to your website. Make it easy for your audience to respond to your offer by including a QR code they can scan with their phone. The QR code should link to a landing page and be trackable. Now, your digital marketing takes over to turn that potential customerinto a lead. 

Once you run your campaign, you want to track the number of people who came to your website from that QR code. Tracking KPIs helps you determine what worked and what you need to change to increase response rates for your direct mail. 

Boost Your Results With Handwritten Direct Mail

One of the best ways to get noticed is to add personalization. This could be as simple as adding the customer‘s first name to the handwritten note or noting their purchase history in the message. Although simple, this makes your customers feel special, so they are more likely to respond positively.

Handwritten direct mail can also differentiate your business from competitors, making customers more likely to notice you.

A handwritten letter will stand out and help you build relationships with customers. Although it is a great tool to connect with customers, it takes a lot of effort to handwrite letters. With Handwrytten, you can send online messages you want to send to customers, and they will turn it into a handwritten note to save you time. 

Grow Your Business With Direct Mail Today

Direct mail can provide your business with an incredible opportunity to engage customers in a personal way. By using direct mail best practices, such as handwritten direct mail automation, you can incorporate tactics that drive customers online. As a result, you can build a cross-platform marketing strategy to grow your business faster than each strategy on its own. 

Are you ready to launch a personalized direct mail campaign? Sign up for Handwrytten to integrate your direct mail and digital marketing efforts. 

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