Before the Conference: Make a Memorable First Impression

Getting in touch early sets the tone for a meaningful interaction later. Whether you’re scheduling meetings or inviting attendees to your booth, handwritten notes help you elevate your conference outreach by building anticipation and rapport.

Example messages:

• “Looking forward to seeing you at [Conference Name]! Stop by Booth 1228—we’ll have coffee and conversation ready.”
• “We’re both attending [Conference Name]—let’s make time to connect. I’d love to hear more about your work with [company/project].”

Pro Tip: Include a branded insert or a QR code with your calendar link, a free download, or an event map highlighting your booth.

During the Conference: Strengthen Real-Time Connections

Don’t wait until after the conference to follow up. By sending notes during the event, you strengthen new connections while the interaction is still fresh—helping to elevate your conference outreach with real-time relevance.

How to use notes mid-event:

•  Recap a panel conversation
•  Follow up on a booth visit
•  Reinforce a potential partnership

Example message: “Enjoyed our conversation at the [panel/networking event] about [topic]. Your perspective on [industry trend] stuck with me—let’s reconnect soon.”

Pro Tip: Make it personal. Jot a few details from each conversation—what stood out, what you discussed, or something memorable. That extra effort turns a simple note into a true connection.

After the Conference: Stand Out from the Post-Event Noise

Post-conference follow-up is where most connections fall flat. Set yourself apart by sending a handwritten thank-you that shows your appreciation and interest in building the relationship.

Ways to follow up:

• Following up with qualified leads
• Thanking booth visitors or demo attendees
• Reconnecting with dormant contacts
• Showing appreciation to event organizers and speakers

Example messages:

• “Thanks for stopping by our booth at [Conference Name]. I really appreciated your insights on [topic]—looking forward to finding ways we can support your team.”
• “Great to meet you at [event]. Based on our conversation, I think [your company] can help you achieve [goal]. Let’s continue the discussion.”

Pro Tip: Pair your note with a small gesture—a gift card, a product sample, or a custom one-pager based on your discussion..

Additional Ways to Elevate Your Conference Outreach

Reconnect with Existing Clients

Conference time is a great excuse to check in with current clients. Reference something from the event or simply express appreciation for their continued partnership.

Thank Event Partners and Speakers

Show gratitude to those who helped make the event possible. A quick, genuine thank-you note is a simple way to leave a lasting impression.

Welcome New Contacts with a Personal Touch

Use notes to welcome new faces you met or were introduced to at the event. Even a few lines can help lay the foundation for future collaboration.

Pro Tip: Mention their role or how you met to personalize your message even more.

Automate and Scale Your Outreach with Handwrytten

Want to elevate your conference outreach without handwriting hundreds of cards? Handwrytten lets you:

• Automate your outreach through CRM integrations
• Add personalized inserts, business cards, or QR codes
• Choose from hundreds of cards, including branded options
• Send notes domestically and internationally

With robots that write just like you, we help you keep the personal touch—without spending hours doing it.

Elevate Your Conference Outreach from Start to Finish

Whether you’re sending invitations, thanking attendees, or following up after the event, handwritten notes offer a standout strategy to elevate your conference outreach. They create real moments of connection in an increasingly digital world.

Explore more at Handwrytten.com or email sales@handwrytten.com to learn how to make your next event more memorable—and more successful.

Frequently Asked Questions

Can I use handwritten outreach to drive booth traffic before a conference starts?
Yes! A handwritten note sent in advance can include your booth number, a special giveaway teaser, or a personal invitation to stop by. It helps your brand stand out before attendees even hit the expo floor.

What if I don’t have addresses for the people I want to reach?
No problem—Handwrytten’s address collection tool makes it easy. Share a custom link where your recipients can securely enter their mailing info, and we’ll take it from there.

Can handwritten notes be used to reconnect with people I didn’t get to meet?
Yes! If you missed a planned meetup or admired someone’s panel but didn’t connect, a handwritten note shows initiative and genuine interest. It’s a classy way to introduce yourself post-event.

How long should a handwritten note be after a conference?
Short and thoughtful wins. Aim for 3–5 sentences that are warm, specific, and relevant. It’s not a sales pitch—it’s a relationship builder.

Can I include a call-to-action in a handwritten note?
Definitely. Whether it’s scheduling a follow-up call or inviting them to download a resource, a gentle CTA can guide next steps—just keep it conversational and low-pressure.

The post Elevate Your Conference Outreach appeared first on Handwrytten.

To understand how comfort marketing works, let’s break it down through the 3Cs: Content, Cadence, and Channel. 

Content: What is Comfort Marketing? 

Comfort marketing is rooted in the idea of providing emotional reassurance to clients. It’s about offering support, empathy, and stability when clients may feel uncertain or anxious. The beauty of comfort marketing lies in its simplicity: It doesn’t ask for anything in return, such as a sale or referral. Instead, it seeks to create a moment of connection, demonstrating that your brand cares about the client’s well-being. 

Examples of comfort marketing include: 

• Handwritten notes offering words of support after major events like wildfires, floods, or economic disruptions. 

• Messaging that reassures clients that your brand will remain strong and stable, even in times of crisis. 

• A simple acknowledgment of challenges, like inflation or tariffs, along with a promise that your brand will continue to stand by them. 

These messages are intended to provide comfort, letting your clients know you’re thinking of them during tough times. 

Cadence: How Often Should You Reach Out? Is Follow-Up Necessary? 

The timing and frequency of comfort marketing outreach are crucial. It’s important to strike a balance between offering reassurance without overwhelming your clients with too many messages. Comfort marketing is about being thoughtful and strategic—reaching out at just the right moment when clients need it most. 

How Often Should You Reach Out? 

Comfort marketing doesn’t require constant outreach. Instead, it’s about reaching out at key moments. For example, after a significant event or change, such as: 

• A natural disaster that has affected the community 

• Economic shifts that may impact your clients’ businesses 

• Political or social events that create a sense of uncertainty 

These are the moments when a message of comfort can have the most impact. Reaching out after such events shows that you’re aware of your clients’ circumstances and are offering support, not a sales pitch. 

Is Follow-Up Necessary? 

While it’s not essential to follow up with every message, you can consider it when the client responds or engages with your initial message. A follow-up message could be a simple check-in, but make sure not to turn it into a marketing pitch. The goal is to keep the relationship human, not transactional. 

Channel: Is Text, Email, or Handwritten Notes the Right Approach? 

Comfort marketing is all about delivering the right message through the right channel. Different types of messages resonate differently depending on the medium, so it’s important to choose the right channel for the situation. 

Text Message 

Text messages can be a quick and informal way to reach out, but they may not always convey the level of empathy or thoughtfulness that comfort marketing demands. While effective for shorter, more immediate messages, text is best suited for minor disruptions or quick check-ins, such as after a brief service issue or small market shift. 

When to use: A quick, supportive message after a small setback, like a service disruption. 

Email 

Email is a more formal communication channel and can allow for a deeper, more detailed message. This is the ideal channel when you need to provide reassurance about larger events, such as changes in the economy or major disruptions like political shifts. It’s also a great platform for explaining how your business is adapting to challenges, while still focusing on the well-being of your clients. 

When to use: For sending updates on business continuity, economic shifts, or larger crises that might affect your clients. 

Handwritten Notes 

Handwritten notes are the gold standard in comfort marketing. They show a level of personal investment and attention to detail that emails and texts simply can’t match. A well-crafted handwritten note can go a long way in demonstrating that you genuinely care about your client’s well-being. The tactile nature of a handwritten note also makes it feel more sincere, as it requires more effort than an email or text. 

When to use: After major life events, disasters, or shifts in the market, when you want to offer deep emotional reassurance and show that you’re there for your client. 

The Power of Comfort Marketing 

Comfort marketing is a simple but powerful approach to building client relationships. By focusing on content, cadence, and channel, businesses can offer clients the emotional support they need during times of change or uncertainty. This strategy isn’t about asking for anything in return; it’s about being there for your clients, demonstrating that your brand is a source of stability and reassurance. Whether it’s through a thoughtful handwritten note, a compassionate email, or a quick text, comfort marketing builds trust and loyalty, strengthening your brand’s relationship with its clients. 

The post Comfort Marketing: A New Strategy for Building Client Loyalty appeared first on Handwrytten.

Why Valentine’s Day Marketing Matters

Valentine’s Day is one of the most celebrated holidays, offering a chance to connect with customers emotionally. Engaging with your audience during this time can:

• Foster customer loyalty by showing appreciation.
• Boost brand visibility through unique campaigns.
• Drive sales with timely promotions and offers.
• Create memorable experiences that keep your business top-of-mind.

The key to success is to design campaigns that align with your brand while making customers feel special and valued.

Creative Valentine’s Day Marketing Ideas

Handwritten Valentine’s Cards

Nothing says “we care” like a handwritten note. Sending Valentine’s Day cards to customers can create a personal connection that digital marketing often lacks.

How it works for different businesses:

Retailers: Include a handwritten card with online orders during February.

Service Providers: Send cards to top clients thanking them for their loyalty.

B2B Companies: Use cards to nurture leads or reconnect with past clients.

Example: A boutique clothing store could send a card that says, “Roses are red, violets are blue, we love having customers like you!” Add a discount code to sweeten the gesture.

Social Media Contests and Giveaways

Valentine’s Day is perfect for interactive campaigns. Contests encourage engagement and increase your social media reach.

Ideas for different businesses:

Restaurants: Ask followers to share their favorite Valentine’s Day dish for a chance to win a free meal.

Fitness Centers: Run a photo contest encouraging couples to share how they work out together.

E-commerce: Offer a prize for the best story about a gift they’ve bought from your store.

Tip: Pair the contest with a branded hashtag to increase visibility.

Limited-Time Promotions

Valentine’s Day-themed promotions can drive urgency and sales. Create offers that align with the holiday’s theme.

Ideas for different businesses:

Spas: Bundle couples’ massages or skincare treatments with a Valentine’s Day discount.

Flower Shops: Offer special packages that include flowers, chocolates, and a handwritten card.

Subscription Services: Provide a “Buy One, Gift One” offer to encourage sharing.

Example: A subscription box service could promote, “Share the love! Subscribe this month and send a free gift to a loved one.

Customized Products or Services

Offering personalized options adds an extra layer of thoughtfulness to your Valentine’s Day marketing.

Ideas for different businesses:

Jewelry Stores: Engrave customers’ names or special dates on products.

Food & Beverage Brands: Create Valentine’s-themed packaging with heartfelt messages.

Tech Companies: Offer Valentine’s Day-inspired skins or accessories.

Example: A bakery could allow customers to customize cookies with messages like “Be Mine” or “You’re Sweet.”

Charity Campaigns

Show your business’s heart by giving back to the community. Use Valentine’s Day as an opportunity to support a cause that resonates with your audience.

Ideas for different businesses:

Retailers: Donate a portion of February sales to a charity.

Health & Wellness Brands: Partner with a nonprofit to offer wellness services to those in need.

B2B Companies: Match customer donations to a charitable organization.

Example: A local coffee shop could run a campaign like “Share the Love: For every coffee sold on Valentine’s Day, we’ll donate $1 to a local food bank.”

Exclusive Valentine’s Day Events

Host events that bring customers together and create memorable experiences.

Ideas for different businesses:

Restaurants: Plan a romantic dining experience with a special Valentine’s menu.

Fitness Studios: Offer partner yoga or dance classes.

Retailers: Host a crafting night where customers can create Valentine’s Day cards or gifts.

Example: A bookstore could host a “Blind Date with a Book” event, where customers pick wrapped books with enticing descriptions.

User-Generated Content Campaigns

Encourage customers to share their love for your brand by creating content that features your products or services.

Ideas for different businesses:

Fashion Brands: Ask customers to post photos wearing your products with a Valentine’s theme.

Home Decor Stores: Invite customers to share how they’ve styled your products for Valentine’s Day.

Pet Services: Run a campaign where customers share how they “love” their pets with your products.

Tip: Feature user-generated content on your website or social media to strengthen customer connections.

Email Campaigns with a Personal Touch

Send Valentine’s Day-themed emails to remind customers you’re thinking of them.

Ideas for different businesses:

E-commerce: Share a curated list of gift ideas for Valentine’s Day.

Professional Services: Send a thank-you email with a message of appreciation.

Hospitality: Offer exclusive deals for Valentine’s Day getaways.

Example: An email could say, “This Valentine’s Day, we want to thank you for being part of our family. Use code LOVE20 for 20% off your next order.”

Frequently Asked Questions (FAQs) About Using Valentine’s Day  Marketing

Why should businesses send Valentine’s Day cards to customers?

Valentine’s Day cards are a thoughtful way to show appreciation and foster emotional connections. They help businesses stand out, increase customer loyalty, and create a memorable brand experience.

How can I use handwritten Valentine’s Day cards in my marketing?

You can include them in orders, send them to top clients, or use them as part of a larger campaign, such as a loyalty program or promotion. Add personalized messages or offers to make the cards even more impactful.

What should I write in a Valentine’s Day card for customers?

Keep it simple, heartfelt, and on-brand. Express gratitude, acknowledge their importance to your business, and include a friendly, positive message.

Why Handwrytten Is the Perfect Solution for Valentine’s Day Marketing

Handwrytten’s innovative technology takes the effort out of sending handwritten cards while maintaining authenticity. Here’s how it works:

1. Type or Craft Your Message: Write your note yourself or use Handwrytten’s AI to perfect the message.
2. Choose a Card Design: Select from a beautiful range of designs or upload your custom branding.
3. Scale with Ease: Handwrytten’s robots write each card individually, ensuring a personal touch for every recipient.

With Handwrytten, you can create positive impressions, strengthen customer relationships, and build long-lasting bonds—all while scaling your outreach effortlessly.

Valentine’s Day is your chance to show customers how much they mean to your business. Whether it’s through handwritten cards, engaging campaigns, or thoughtful gestures, the effort you put into this season will leave a lasting impression. With Handwrytten, you can elevate your Valentine’s Day marketing and connect with your customers in a meaningful way. Start crafting your campaign today and let Handwrytten help you spread the love—one handwritten card at a time!

The post Love Your Customers: Creative Valentine’s Day Marketing Ideas appeared first on Handwrytten.

However, as this digital landscape becomes increasingly saturated, standing out from the noise poses a significant challenge. That’s where the beauty of traditional methods, like handwritten notes, begins to shine. In an age where personalized experiences are highly valued, these tactile, tangible messages offer a refreshing contrast to the impersonal nature of mass digital communications. They carry a nostalgic charm, harking back to a time when communication was more personal, and each message held a unique touch — quite literally. For political campaigns, this could mean an opportunity to connect with voters on a deeper, more memorable level.

The Psychological Impact of Tangible Communication

The evolution of communication technologies has profoundly shifted the way we consume and process information. Yet, despite the proliferation of digital channels, there remains a distinct difference in how our brains perceive physical versus digital stimuli. This divergence becomes especially evident when comparing the tactile experience of a handwritten note to that of an email or text.

When you receive a physical note, the very act of touching it—feeling the texture of the paper, noting its weight, and even observing the unique strokes of handwriting—creates a multi-sensory engagement. This tactile experience is not just sensory but also psychological. According to research, our brains are wired to perceive tangible items as more “real.” They demand more cognitive processing and elicit stronger emotional responses than their digital counterparts.
Studies further illustrate the impact of physical materials on retention and emotional engagement. For instance, a report from the U.S. Postal Service and Temple University found that participants demonstrated deeper emotional reactions and memory recall for physical advertisements over digital ones. Similarly, research by Bangor University in collaboration with Millward Brown showed that physical materials not only generate more emotional brain responses but also lead to better brand recall.
Such findings underscore the powerful role tactile experiences play in communication. In an era where screens dominate, the physicality of a handwritten note can anchor a message, imbuing it with personal significance and making it more memorable.

The Personal Connection: Why Handwritten Notes Feel More Genuine

In an era of automated messages, chatbots, and mass-produced content, the allure of a handwritten note is its inherent authenticity. The act of penning a note is deliberate and considered. Unlike digital content which can be mass-generated at the click of a button, a handwritten note demands time, effort, and individual attention. This investment speaks to the recipient on a personal level. When a voter receives such a note from a political campaign, it implicitly conveys that they were singled out, that their voice matters.

The very nature of handwriting adds layers to its authenticity. Each person’s script is imbued with unique characteristics and quirks. Unlike the uniformity of digital fonts, the individual strokes, pressure points, and even occasional smudges in handwritten notes make them deeply personal. These deviations from perfection are not flaws; instead, they serve as badges of genuine human touch in a world of machine-made precision.

Moreover, research has shown that handwritten notes can significantly boost the positive perception of the sender, fostering trust and increasing feelings of goodwill. In the landscape of politics, where sincerity can be hard to decipher amidst rehearsed sound bites and polished campaigns, a handwritten note can break barriers, signaling genuine intent and a personal touch.

Handwritten Notes in the History of Politics

A Look Back: Campaign Tactics Using Handwritten Correspondence

While the digital age has transformed many aspects of political campaigning, the strategic use of handwritten notes harks back to earlier times when personal touchpoints were crucial in swaying public sentiment. These notes weren’t just messages; they were powerful tools for fundraising and galvanizing voters.

Franklin D. Roosevelt, during his campaigns, understood the power of personal touch. He often penned handwritten notes to potential donors and key supporters, thanking them for their past support and gently urging them to contribute again. These notes weren’t just pleas for funds; they were personal recognitions of the importance of each donor, making them more likely to open their wallets.

In more recent history, Barack Obama’s 2008 campaign employed a similar tactic. Volunteers penned thousands of handwritten postcards to undecided voters, sharing personal stories and explaining why they supported Obama. This grassroots approach, emphasizing personal connections over broad appeals, played a role in garnering support for the then-senator.

Handwritten notes, given their personal and intimate nature, have historically been effective in driving action. Whether it’s the donation of funds or the commitment to vote, a note penned by hand communicates sincerity, authenticity, and a genuine appreciation of the recipient’s role in the political process.

The Benefits of Integrating Handwritten Notes in Modern Campaigns

Standing Out in a Crowded Digital Space

The omnipresence of digital communication today means that the average individual grapples with around 121 emails daily and encounters between 6,000 to 10,000 advertisements each day. With political campaigns further intensifying this digital overload, distinguishing one’s message becomes exceedingly challenging.

Yet, there’s something inherently captivating about a handwritten note amidst the digital onslaught. Beyond just being a rarity, a physical note signifies intention, thought, and a genuine effort to communicate. In a realm where messages are transient, a tangible note endures, beckoning a recipient’s attention and ensuring the conveyed message is not only read but remembered.

Building Stronger, More Personal Relationships with Voters

Politics, at its core, is about people. And in the vast machinery of campaigns, it’s easy for individual voters to feel overlooked. A handwritten note serves as an antidote to this impersonality. Such a gesture, simple yet profound, communicates to voters that they are valued, their concerns are heard, and their participation is sought.

Moreover, the emotional resonance of a handwritten note is unparalleled. Research by Canada Post  underscores this, revealing that tangible materials leave a deeper footprint in the brain, eliciting stronger emotional reactions compared to digital stimuli. For political campaigns, this emotional connection can translate into trust, loyalty, and advocacy.

Increased Engagement and Participation

Handwritten outreach isn’t merely symbolic; it delivers tangible results. Data suggests that direct mail, especially when personalized, sees response rates that are substantially higher than email — sometimes up to 4.4% for direct mail compared to 0.12% for email. When this strategy is employed in political campaigns, it can significantly amplify voter engagement and turnout.

The reasons for such impressive outcomes are manifold. Physical mail, especially handwritten, tends to be perceived as more credible. The effort required to pen a note or send a letter suggests authenticity, leading recipients to give it more consideration. Additionally, the tactile experience of handling a physical note, coupled with its inherent novelty in today’s digital world, ensures it doesn’t go unnoticed.

In an era where every vote counts, leveraging the power of handwritten notes could spell the difference between a close defeat and a resounding victory.

Challenges and Considerations for Handwritten Campaigns

Scaling the Personal Touch

One of the primary challenges of introducing handwritten notes into a campaign is the sheer volume required. Personalization is the heart of handwritten communication, and scaling this without losing authenticity can seem like a Herculean task.

However, technology has stepped in to bridge this gap. Platforms like Handwrytten offer automation solutions for handwritten notes, blending the best of digital convenience with the sincerity of personal touch.  By using robotic pens, these platforms can replicate human-like handwriting, ensuring each note feels genuine even when produced in bulk.

Still, content is king. Even if a note is mechanically penned, the message it carries must be personalized. Segmenting your audience and tailoring messages to each segment can make recipients feel individually addressed, even within a large-scale campaign.

Maintaining Consistency and Branding

A political campaign’s brand isn’t just its logo or color scheme; it’s the embodiment of its values, vision, and voice. Handwritten notes, while personal, should also be consistent with the broader brand narrative.

Firstly, design elements, from the choice of paper to any included logos or motifs, should seamlessly blend with other campaign materials. A recipient should be able to instantly identify the campaign or candidate behind the note, even before reading it.

Moreover, the thematic essence of the note’s content should align with the campaign’s broader messages. If a campaign emphasizes community values, for instance, the handwritten note could share a local story or reflect community sentiments.

Lastly, consider providing guidelines or templates to volunteers and team members involved in the note-writing process. This ensures a degree of uniformity in tone and content, while still allowing room for personal flair and authenticity.

How Handwrytten Can Help

Handwrytten is a leading provider of handwritten outreach to political campaigns. We can help your candidate with:

• Prospecting: using our prospecting service where you simply circle an area on a map, and we handle the rest
• Donor Outreach: send automated thank you notes to donors, to deepen the connection with your constituency
• Event Follow-Up: after a rally or other event, send handwritten notes to all that attended

The service is fast, cost-effective, and provides your candidate with a consistent brand experience: all donors are properly thanked and all voters are engaged in an authentic way.  Learn more and get free samples by filling out this form. We can then discuss your unique concerns, goals and challenges.

Conclusion

In a world dominated by digital interactions and fleeting attention spans, the power of the personal touch cannot be underestimated, especially in the realm of political campaigns. The tactile and emotional experience of receiving a handwritten note offers a connection that’s becoming rarer by the day but remains deeply ingrained in our human psyche.

Political campaigns thrive on genuine connections and trust. While digital strategies have their merits and are indispensable in today’s age, integrating traditional methods like handwritten notes can significantly amplify a campaign’s outreach. It’s a gesture that signals effort, authenticity, and a genuine desire to connect on a personal level.

As campaigns evolve and search for innovative ways to connect with voters, they would do well to remember the age-old power of the written word. Handwritten notes, with their blend of nostalgia and novelty, can be a potent tool in a campaign’s arsenal, bridging the divide between the personal and the political, and creating lasting impressions in voters’ minds.

TL;DR:

In the digital-heavy landscape of political campaigns, handwritten notes offer a refreshing and impactful touch. They stand out amidst the barrage of online content, foster deeper connections with voters, and can significantly enhance engagement. As campaigns seek to differentiate and genuinely connect, integrating handwritten notes can provide both a strategic and personal edge.

The post Ink & Impact: Handwritten Notes in Political Campaigns appeared first on Handwrytten.

Memorable Campaign Marketing Ideas That Wow Voters

Standing out amidst a competitive campaign is not always easy. Every candidate is trying to find ways to stick in a voter’s mind when it comes time to cast that ballot. Try out some of these marketing strategies to wow your voters and keep them interested in your campaign.

Send Handwritten Notes

Nothing says “I care” like a personalized handwritten note. Letting your voters know that you hear them and you’re fighting for them is a great way to wow your voters. The problem is that writing individual handwritten notes is a majorly time-consuming task. With all that campaigning, where are you going to find time to write out hundreds of notes? Handwrytten is here to make your life easy. Let us know what you want to say, and we’ll do the rest!

Use Live Video

Connecting with voters via a live video is a great way to stand out against your competitors. With any political campaign marketing efforts, you want your audience to know that you’re invested in them for more than just their vote. Live video lets you talk in real-time with voters and answer their questions and concerns brought up through the comment section.

Engage Through Social Media

Social media has taken the world by storm. With so many features, people have taken to numerous apps to keep up with the world. Creating a platform for your political campaign on these social media sites is a great way to interact with voters. Keep them up-to-date on your stances with graphics, blog posts, tweets, and more. Hire a charismatic social media manager to engage and interact with your supporters regularly to humanize your campaign, and you’ll be set!

Tips for Political Campaign Marketing

Having a successful campaign starts with being able to market your passion and ideas. To make the most of all your marketing efforts, follow these tips!

Do Your Research

The first step to any successful campaign strategy is to be informed. Doing your research on potential voters you want to target, who your competitors are, and even the best marketing strategies can help you prepare for your campaign. Make sure to stay up-to-date with what’s happening with issues your voters care strongly about as well so you can include how you’ll help in your campaign.

Plan Ahead

Getting a headstart on your political marketing campaign never hurt anybody. It’s better to be prepared and ready to go when the campaign starts than to fall behind the competition. Make sure you have your strategies prepped and ready to go before the campaigning even starts. Leave room in your campaign strategy for changes or mistakes along the way, so whatever happens, you’re on your A-game.

Know Your Audience

People vote for the candidate they feel best represents them, so make sure you know your voters when creating a campaign. Your marketing efforts should let voters know that you’re listening and that you care about their needs. Reach out about issues affecting your voters and keep your strategy focused on helping everyone involved.

Give Voters A Message Worth Remembering

Political campaigns are always a tough feat with all the competition and varying ideas. Being creative with your political campaign marketing strategies will give you the push you need to reach your voters. With Handwrytten, reaching those voters has never been easier! Sending a handwritten political notes lets voters know that you are taking the time to truly invest in them and their needs. Be sure to check out all the ways you can create personalized notes for your campaign with Handwyrtten!

The post Political Campaign Marketing: 3 Ideas to Try appeared first on Handwrytten.