Building rapport requires consistent effort through follow-ups, personalized messages, and meaningful interactions that extend beyond the transaction. Engaging clients on a deeper level can transform a one-time buyer into a lifelong advocate of your services. Implementing thoughtful realtor client appreciation strategies ensures every interaction leaves a positive, lasting impression.

Client appreciation looks different depending on your audience:

• Residential clients: respond to personal, milestone-driven gestures.
• Commercial clients: value professional touches that recognize partnerships, business milestones, or investment success.

With Handwrytten, you can scale authentic, handwritten notes that feel personal for every client—residential or commercial—without spending hours at your desk. Thoughtful handwritten notes are one of the most effective forms of realtor client appreciation, allowing you to highlight shared experiences or milestones.

Here are 7 powerful client appreciation ideas that work across all real estate sectors.

Send Handwritten Thank-You Notes

A handwritten thank-you reinforces professionalism while showing genuine appreciation.

• Residential: Celebrate closing day with a warm, personal note.
• Commercial: Thank a client for trusting you with a lease, sale, or investment.

Pro tip: With Handwrytten, you can even use your own handwriting as a custom font—making your thank-you notes feel truly one-of-a-kind.

Recognize Anniversaries and Milestones

Acknowledging achievements creates lasting bonds.

• Residential: Send a home purchase anniversary card or celebrate birthdays and life milestones.
• Commercial: Mark lease anniversaries, contract renewals, or major business wins with a professional note.

Pro tip: Set up automated anniversary reminders with Handwrytten so your notes go out right on time—without you ever having to track the dates yourself.

Seasonal Appreciation Campaigns

Seasonal campaigns provide value while keeping you top-of-mind.

• Residential: Holiday greetings, back-to-school reminders, or spring cleaning tips.
• Commercial: Quarterly updates, year-end holiday cards, or notes highlighting business milestones.

Pro tip: Plan your seasonal campaigns in advance with Handwrytten’s scheduling tools so your notes arrive right on time.

Host Client Events

Events are opportunities to show appreciation while building connections.

• Residential: Neighborhood BBQs, workshops, or social gatherings foster community.
• Commercial: Networking breakfasts, investor luncheons, or market update sessions add professional value.

Pro tip: Customize invitations with your logo and branding through Handwrytten so every campaign reinforces your professional identity.

Offer Personalized Gifts

Gifts leave a lasting impression and show clients you understand their needs.

• Residential: Welcome baskets, home decor items, or local business gift cards.
• Commercial: Branded office items, gourmet baskets, or professional tools relevant to their business.

Share Educational Resources

Position yourself as a trusted advisor by providing useful insights.

• Residential: Home maintenance checklists, seasonal tips, or local service recommendations.
• Commercial: Market reports, investment insights, or regulatory updates relevant to their business.

Pro tip: Handwrytten integrates with tools like Salesforce and HubSpot, so you can easily send handwritten notes alongside your regular client communications.

Maintain Ongoing Touchpoints

Regular touchpoints keep clients engaged and remind them you’re available for support.

• Residential: Send birthday cards, milestone notes, or occasional handwritten check-ins.
• Commercial: Stay connected with quarterly notes, handwritten updates after business milestones, or seasonal greetings.

Pro tip: Use Handwrytten’s bulk send feature to reach your entire client list at once—while still customizing each card with personal details.

Why Realtor Client Appreciation Matters

Thoughtful realtor client appreciation shows clients they matter—not just as transactions but as people. Consistent gestures improve client retention, encourage referrals, and strengthen long-term relationships.

Tailoring your efforts to residential and commercial clients ensures every interaction resonates. With Handwrytten, sending authentic, personalized handwritten notes is easy, scalable, and professional.

Frequently Asked Questions

How often should I send client appreciation notes?
Monthly, quarterly, or aligned with milestones—consistency is key.

Can handwritten cards be automated for large client lists?
Yes. Handwrytten allows bulk sending while keeping the handwritten touch authentic.

Should residential and commercial clients be treated differently?
Yes. Residential clients enjoy personal gestures, while commercial clients respond better to professional, milestone-driven touchpoints.

Can I include small gifts or inserts?
Absolutely. Gift cards, coupons, or branded items enhance your realtor client appreciation efforts.

Does client appreciation improve referrals?
Yes. Thoughtful gestures, handwritten notes, and consistent touchpoints increase loyalty and encourage referrals.

Keep Clients Delighted Year-Round

Implementing these 7 real estate client appreciation ideas helps you nurture relationships, build loyalty, and inspire referrals. Realtor client appreciation is a proven strategy for staying top-of-mind and strengthening connections—whether your clients are buying homes or investing in commercial properties.

Handwrytten makes sending personalized, handwritten notes easy and memorable. Year-round engagement ensures clients feel valued beyond the closing of a sale, opening doors for repeat business and referrals.

Ready to start delighting your clients? Visit Handwrytten.com or email sales@handwrytten.com today. Embrace the power of realtor client appreciation and make a lasting impact!

The post 7 Powerful Realtor Client Appreciation Ideas appeared first on Handwrytten.

Below is a comprehensive guide to holiday outreach planning, including calendar-focused ideas, creative approaches, and ways Handwrytten can simplify your seasonal connection efforts.

October: Early Holiday Outreach Planning for Engagement

October marks the beginning of successful holiday outreach planning by creating early engagement. Use festive greetings or themed handwritten cards to warm up your audience and set a positive tone for your upcoming seasonal campaigns.

Who to contact:

• Existing customers and clients
• Referral partners and affiliates
• Social media followers and contest participants

Sample message: “Wishing you a Halloween full of fun and treats—just a little early holiday cheer from us to you!”

Pro Tip: Enhance your October outreach by pairing handwritten notes with small gift cards. Handwrytten’s platform makes adding gift cards seamless.

November: Gratitude-Focused Holiday Outreach Planning

Thanksgiving is central to any effective holiday outreach plan. Handwritten thank-you notes convey sincere gratitude and nurture meaningful connections with your most important contacts.

Ideal recipients:

• Loyal clients and customers
• Team members and employees
• Volunteers, donors, and key partners

Sample message: “We’re grateful for your support this year and wish you a joyful Thanksgiving.”

Pro Tip: Use Handwrytten’s bulk personalization tools to efficiently send heartfelt cards as part of your November outreach.

December: Peak Holiday Outreach Planning for Year-End Impact

December is the core of your holiday outreach campaign when thoughtful messages and gifts leave lasting impressions. Personalized cards help you stand out amid the seasonal rush.

Who to include:

• All clients and customers
• VIP donors and partners
• Vendors, freelancers, and remote teams

Sample message: “Wishing you peace, joy, and success this holiday season. Thank you for being a part of our story.”

Pro Tip: Include branded inserts or business cards with your cards to reinforce your brand. Handwrytten supports easy add-ons.

January: Continuing Holiday Outreach Planning Into the New Year

Don’t let your holiday outreach efforts end with December. January is an ideal time to re-engage past leads, dormant clients, and employees returning from the holidays with encouraging handwritten notes.

Target groups:

• Leads that didn’t convert in the past year
• Previous clients worth reconnecting with
• Returning employees and stakeholders

Sample message: “Here’s to a fresh start and a year filled with opportunity. Looking forward to working together.”

Pro Tip: Automate your January outreach with Handwrytten to maintain consistency and maximize engagement.

Holiday Gifting Tips to Complement Your Outreach Planning

Combine thoughtful gifts with handwritten notes to elevate your holiday gifting strategy and make your outreach unforgettable.

Gift and message combos:

• Cozy candles or treats paired with: “Wishing you warmth and joy this season.”
• Local products or branded merchandise with: “Thanks for being part of our community.”
• Donations in honor of recipients accompanied by: “Celebrating the season by giving back, thanks to your support.”

Pro Tip: Handwrytten integrates digital and physical gift cards that complement your handwritten notes, perfect for bulk gifting.

Bulk Holiday Outreach Planning Made Simple with Handwrytten

For large-scale holiday outreach campaigns, Handwrytten streamlines the entire process—making it easy to send personalized cards in bulk without sacrificing authenticity.

Bulk campaign features:

• Upload lists with custom messages
• Select handwriting styles and card designs
• Add inserts like business cards or QR codes
• Include gift cards for added impact

Pro Tip: Schedule your campaigns in advance with Handwrytten’s automation tools to ensure your cards arrive at just the right moment.

Strategic holiday outreach planning combined with authentic messaging and the right tools helps you create memorable connections throughout the season. Handwrytten offers the perfect platform to bring your seasonal communication plan to life with ease and personalization.

Discover more at www.handwrytten.com or email sales@handwrytten.com to start planning your holiday outreach today.

Frequently Asked Questions

When should I start planning my holiday outreach?
Ideally, begin planning in early Q3 so you can finalize lists, create messaging, and schedule campaigns before the rush begins.

How can I personalize holiday messages at scale?
Use tools like Handwrytten to create customized handwritten notes for different audience segments while automating delivery.

Should I send holiday cards to clients I haven’t heard from recently?
Yes—holiday cards are a great non-salesy way to reconnect and keep your brand top-of-mind.

Can I include promotions in my holiday cards?
You can, but it’s best to balance value with sincerity. Include a discount code in a card that still centers appreciation.

What’s the best format for a holiday campaign using Handwrytten?
Plan multiple touchpoints: a thank-you in November, a holiday card in December, and a New Year note in January. Handwrytten allows scheduling all three at once.

The post Holiday Outreach Planning appeared first on Handwrytten.

Why Personalization is the Heart of ABM

ABM isn’t about mass outreach—it’s about high-value, high-return engagement. Your goal is to influence buying committees, build trust with decision-makers, and nurture long-term relationships.

Personalized marketing isn’t just a buzzword in ABM. Research shows:

• 80% of customers are more likely to buy from a brand that offers personalized experiences (Epsilon).
• Personalized content generates 3x more engagement in B2B campaigns (Demand Gen Report).
• ABM campaigns that personalize communications at the account level outperform non-personalized efforts by up to 30% (ITSMA).

So, how do you move from automated “Hi [First Name]” emails to something that truly resonates?

The answer is simple: you stand out in ABM with handwritten outreach that’s unexpected, tactile, and deeply human

The Power of Handwritten Notes in a Digital World

Digital Fatigue Is Real

Your prospects and clients are overwhelmed. Their inboxes are full, their Slack notifications are endless, and their attention is fragmented. As a result, cutting through the clutter is harder than ever. What works? A physical, thoughtful note that arrives in their mailbox.

Handwritten = High Impact

Handwritten notes feel intentional. They aren’t deleted or ignored—they’re opened, read, and remembered. Unlike mass emails, this kind of outreach builds immediate credibility and emotional connection.

Scalable with Handwrytten

Handwrytten allows you to automate handwritten outreach while maintaining the authenticity of a real pen. Thanks to CRM integrations, reusable templates, and automated delivery, you can personalize every message at scale—without sacrificing that personal feel.

Where to Use Handwritten Notes in Your ABM Campaigns

Top of Funnel: First Impressions That Stick

Use handwritten notes to follow up after a networking event, cold outreach, or social interaction. Rather than sending a follow-up email that gets buried, your note leaves a tangible, professional impression.

Example Message: “Hi [Name], It was great meeting you at [Event]. I’d love to continue our conversation and learn more about how we can support your goals.”

Middle of Funnel: Add a Human Touch to the Sales Process

After a product demo or proposal presentation, send a handwritten note to reinforce the value you’re offering. This way, you can re-engage leads who may be hesitating or comparing vendors.

Example Message: “Hi [Name], I really appreciated the opportunity to present our solution. I’m excited about the impact we could make together—looking forward to our next steps.”

Bottom of Funnel: Seal the Deal and Celebrate

Reinforce your brand’s values and commitment right before a deal closes. A note from an executive or account manager makes a powerful final impression.

Example Message: “Hi [Name], We’re thrilled to be moving forward with you. Your vision is inspiring, and we can’t wait to be part of the journey.”

Post-Sale: Strengthen Loyalty and Encourage Advocacy

After the sale, handwritten notes help keep the conversation going. In turn, they show appreciation, mark milestones, and create space for referrals or upsells.

Example Message: “Hi [Name], Thank you for your continued partnership. Your team’s success is our success, and we’re proud to support you every step of the way.”

Expand Use Cases: Thinking Beyond the Basics

Let’s take handwritten ABM to the next level by applying it across more creative, strategic touchpoints:

• Onboarding: Welcome new clients with a handwritten note from their customer success manager.
• Re-Engagement: Reconnect dormant accounts with a surprise note and value-based CTA.
• Executive Outreach: Send handwritten cards signed by your CEO or VP to high-value accounts.
• Gifting Campaigns: Pair notes with branded gifts or holiday packages for key clients.
• Customer Advocacy: Recognize top users, reviewers, or referral partners with thank-you notes.

Ultimately, these creative touchpoints help you stand out in ABM in ways your competitors aren’t even considering.

Integrating Handwritten Notes into Your ABM Tech Stack

Personalization at scale is no longer a dream—it’s a reality. With Handwrytten, you can:

• Sync with Salesforce, HubSpot, and other CRMs
• Automatically trigger handwritten notes based on workflows (demo completed, deal closed, renewal approaching)
• Customize each message with names, dates, and company references
• Track delivery and engagement using custom QR codes, URLs, and follow-up automations

By doing so, you ensure that every step of your ABM journey is enhanced by personal, strategic touchpoints.

Measurable Results: ROI You Can Feel

Handwritten notes don’t just feel special—they deliver quantifiable value. Brands using Handwrytten in ABM campaigns have reported:

• Increased engagement rates
• Faster deal progression
• Higher renewal and upsell rates
• More client referrals and social sharing

Clearly, personal touches make a powerful impact. And when they’re systemized and measurable, they become a repeatable competitive advantage.

Best Practices for Effective Handwritten Outreach

To make the most of your handwritten campaigns, follow these simple best practices:

• Keep it brief and genuine (1–3 sentences is often enough)
• Include a specific detail to show the note is personal
• Use handwriting that’s readable and clean—Handwrytten takes care of this with human-like fonts
• Add a call to action, even if it’s simple (e.g. “Looking forward to our next conversation.”)
• Time it thoughtfully (after meetings, events, or major milestones)

Altogether, these small actions create a big impact—and help you truly stand out in ABM with handwritten outreach.

Final Thoughts: Personalization That Builds Pipeline

ABM is about connection. It’s about showing key accounts that they’re more than just names on a list—they’re valued partners.

Handwritten notes add warmth, emotion, and sincerity in a way no automated email ever could. When used strategically, they drive loyalty, engagement, and revenue.

So if you’re looking to stand out in ABM, Handwrytten offers the perfect blend of personal and scalable.

Ready to Transform Your ABM Outreach?

Break through the noise. Be remembered. Deliver experiences your accounts won’t forget.

Handwritten notes give your ABM strategy the personal edge it needs to truly stand out.
With Handwrytten, you can create authentic, memorable outreach that strengthens relationships at every stage.

Ready to make your connections count?
Visit www.handwrytten.com or contact us at sales@handwrytten.com to get started.

Frequently Asked Questions

How do handwritten notes compare to email or direct mail in terms of ROI?
Handwritten notes have a higher open rate than standard direct mail or email. While emails can be deleted and mailers tossed, a handwritten note is almost always opened, read, and remembered—leading to stronger engagement and increased conversions over time.

What if I don’t have time to write notes myself?
That’s exactly where platforms like Handwrytten come in. They allow you to send personalized, handwritten notes at scale without ever picking up a pen. You can automate the process while still maintaining the personal touch.

Can I include branding or inserts with my handwritten note?
Yes. With Handwrytten, you can include your logo or even add branded gift cards and small enclosures. This adds another layer of impact and reinforces your brand experience.

Are handwritten notes effective for industries outside of B2B tech?
Absolutely. While B2B tech companies use ABM frequently, handwritten outreach is powerful in industries like real estate, finance, healthcare, and non-profits—anywhere relationships drive results.

How do I measure the success of a handwritten note campaign?
Trackable links, QR codes, or unique URLs included in the note can help measure engagement. You can also monitor follow-up responses, meetings booked, or revenue influenced to evaluate ROI.

The post Stand Out in ABM with Handwritten Outreach appeared first on Handwrytten.

Before the Conference: Make a Memorable First Impression

Getting in touch early sets the tone for a meaningful interaction later. Whether you’re scheduling meetings or inviting attendees to your booth, handwritten notes help you elevate your conference outreach by building anticipation and rapport.

Example messages:

• “Looking forward to seeing you at [Conference Name]! Stop by Booth 1228—we’ll have coffee and conversation ready.”
• “We’re both attending [Conference Name]—let’s make time to connect. I’d love to hear more about your work with [company/project].”

Pro Tip: Include a branded insert or a QR code with your calendar link, a free download, or an event map highlighting your booth.

During the Conference: Strengthen Real-Time Connections

Don’t wait until after the conference to follow up. By sending notes during the event, you strengthen new connections while the interaction is still fresh—helping to elevate your conference outreach with real-time relevance.

How to use notes mid-event:

•  Recap a panel conversation
•  Follow up on a booth visit
•  Reinforce a potential partnership

Example message: “Enjoyed our conversation at the [panel/networking event] about [topic]. Your perspective on [industry trend] stuck with me—let’s reconnect soon.”

Pro Tip: Make it personal. Jot a few details from each conversation—what stood out, what you discussed, or something memorable. That extra effort turns a simple note into a true connection.

After the Conference: Stand Out from the Post-Event Noise

Post-conference follow-up is where most connections fall flat. Set yourself apart by sending a handwritten thank-you that shows your appreciation and interest in building the relationship.

Ways to follow up:

• Following up with qualified leads
• Thanking booth visitors or demo attendees
• Reconnecting with dormant contacts
• Showing appreciation to event organizers and speakers

Example messages:

• “Thanks for stopping by our booth at [Conference Name]. I really appreciated your insights on [topic]—looking forward to finding ways we can support your team.”
• “Great to meet you at [event]. Based on our conversation, I think [your company] can help you achieve [goal]. Let’s continue the discussion.”

Pro Tip: Pair your note with a small gesture—a gift card, a product sample, or a custom one-pager based on your discussion..

Additional Ways to Elevate Your Conference Outreach

Reconnect with Existing Clients

Conference time is a great excuse to check in with current clients. Reference something from the event or simply express appreciation for their continued partnership.

Thank Event Partners and Speakers

Show gratitude to those who helped make the event possible. A quick, genuine thank-you note is a simple way to leave a lasting impression.

Welcome New Contacts with a Personal Touch

Use notes to welcome new faces you met or were introduced to at the event. Even a few lines can help lay the foundation for future collaboration.

Pro Tip: Mention their role or how you met to personalize your message even more.

Automate and Scale Your Outreach with Handwrytten

Want to elevate your conference outreach without handwriting hundreds of cards? Handwrytten lets you:

• Automate your outreach through CRM integrations
• Add personalized inserts, business cards, or QR codes
• Choose from hundreds of cards, including branded options
• Send notes domestically and internationally

With robots that write just like you, we help you keep the personal touch—without spending hours doing it.

Elevate Your Conference Outreach from Start to Finish

Whether you’re sending invitations, thanking attendees, or following up after the event, handwritten notes offer a standout strategy to elevate your conference outreach. They create real moments of connection in an increasingly digital world.

Explore more at Handwrytten.com or email sales@handwrytten.com to learn how to make your next event more memorable—and more successful.

Frequently Asked Questions

Can I use handwritten outreach to drive booth traffic before a conference starts?
Yes! A handwritten note sent in advance can include your booth number, a special giveaway teaser, or a personal invitation to stop by. It helps your brand stand out before attendees even hit the expo floor.

What if I don’t have addresses for the people I want to reach?
No problem—Handwrytten’s address collection tool makes it easy. Share a custom link where your recipients can securely enter their mailing info, and we’ll take it from there.

Can handwritten notes be used to reconnect with people I didn’t get to meet?
Yes! If you missed a planned meetup or admired someone’s panel but didn’t connect, a handwritten note shows initiative and genuine interest. It’s a classy way to introduce yourself post-event.

How long should a handwritten note be after a conference?
Short and thoughtful wins. Aim for 3–5 sentences that are warm, specific, and relevant. It’s not a sales pitch—it’s a relationship builder.

Can I include a call-to-action in a handwritten note?
Definitely. Whether it’s scheduling a follow-up call or inviting them to download a resource, a gentle CTA can guide next steps—just keep it conversational and low-pressure.

The post Elevate Your Conference Outreach appeared first on Handwrytten.

To understand how comfort marketing works, let’s break it down through the 3Cs: Content, Cadence, and Channel. 

Content: What is Comfort Marketing? 

Comfort marketing is rooted in the idea of providing emotional reassurance to clients. It’s about offering support, empathy, and stability when clients may feel uncertain or anxious. The beauty of comfort marketing lies in its simplicity: It doesn’t ask for anything in return, such as a sale or referral. Instead, it seeks to create a moment of connection, demonstrating that your brand cares about the client’s well-being. 

Examples of comfort marketing include: 

• Handwritten notes offering words of support after major events like wildfires, floods, or economic disruptions. 

• Messaging that reassures clients that your brand will remain strong and stable, even in times of crisis. 

• A simple acknowledgment of challenges, like inflation or tariffs, along with a promise that your brand will continue to stand by them. 

These messages are intended to provide comfort, letting your clients know you’re thinking of them during tough times. 

Cadence: How Often Should You Reach Out? Is Follow-Up Necessary? 

The timing and frequency of comfort marketing outreach are crucial. It’s important to strike a balance between offering reassurance without overwhelming your clients with too many messages. Comfort marketing is about being thoughtful and strategic—reaching out at just the right moment when clients need it most. 

How Often Should You Reach Out? 

Comfort marketing doesn’t require constant outreach. Instead, it’s about reaching out at key moments. For example, after a significant event or change, such as: 

• A natural disaster that has affected the community 

• Economic shifts that may impact your clients’ businesses 

• Political or social events that create a sense of uncertainty 

These are the moments when a message of comfort can have the most impact. Reaching out after such events shows that you’re aware of your clients’ circumstances and are offering support, not a sales pitch. 

Is Follow-Up Necessary? 

While it’s not essential to follow up with every message, you can consider it when the client responds or engages with your initial message. A follow-up message could be a simple check-in, but make sure not to turn it into a marketing pitch. The goal is to keep the relationship human, not transactional. 

Channel: Is Text, Email, or Handwritten Notes the Right Approach? 

Comfort marketing is all about delivering the right message through the right channel. Different types of messages resonate differently depending on the medium, so it’s important to choose the right channel for the situation. 

Text Message 

Text messages can be a quick and informal way to reach out, but they may not always convey the level of empathy or thoughtfulness that comfort marketing demands. While effective for shorter, more immediate messages, text is best suited for minor disruptions or quick check-ins, such as after a brief service issue or small market shift. 

When to use: A quick, supportive message after a small setback, like a service disruption. 

Email 

Email is a more formal communication channel and can allow for a deeper, more detailed message. This is the ideal channel when you need to provide reassurance about larger events, such as changes in the economy or major disruptions like political shifts. It’s also a great platform for explaining how your business is adapting to challenges, while still focusing on the well-being of your clients. 

When to use: For sending updates on business continuity, economic shifts, or larger crises that might affect your clients. 

Handwritten Notes 

Handwritten notes are the gold standard in comfort marketing. They show a level of personal investment and attention to detail that emails and texts simply can’t match. A well-crafted handwritten note can go a long way in demonstrating that you genuinely care about your client’s well-being. The tactile nature of a handwritten note also makes it feel more sincere, as it requires more effort than an email or text. 

When to use: After major life events, disasters, or shifts in the market, when you want to offer deep emotional reassurance and show that you’re there for your client. 

The Power of Comfort Marketing 

Comfort marketing is a simple but powerful approach to building client relationships. By focusing on content, cadence, and channel, businesses can offer clients the emotional support they need during times of change or uncertainty. This strategy isn’t about asking for anything in return; it’s about being there for your clients, demonstrating that your brand is a source of stability and reassurance. Whether it’s through a thoughtful handwritten note, a compassionate email, or a quick text, comfort marketing builds trust and loyalty, strengthening your brand’s relationship with its clients. 

The post Comfort Marketing: A New Strategy for Building Client Loyalty appeared first on Handwrytten.

Why Valentine’s Day Marketing Matters

Valentine’s Day is one of the most celebrated holidays, offering a chance to connect with customers emotionally. Engaging with your audience during this time can:

• Foster customer loyalty by showing appreciation.
• Boost brand visibility through unique campaigns.
• Drive sales with timely promotions and offers.
• Create memorable experiences that keep your business top-of-mind.

The key to success is to design campaigns that align with your brand while making customers feel special and valued.

Creative Valentine’s Day Marketing Ideas

Handwritten Valentine’s Cards

Nothing says “we care” like a handwritten note. Sending Valentine’s Day cards to customers can create a personal connection that digital marketing often lacks.

How it works for different businesses:

Retailers: Include a handwritten card with online orders during February.

Service Providers: Send cards to top clients thanking them for their loyalty.

B2B Companies: Use cards to nurture leads or reconnect with past clients.

Example: A boutique clothing store could send a card that says, “Roses are red, violets are blue, we love having customers like you!” Add a discount code to sweeten the gesture.

Social Media Contests and Giveaways

Valentine’s Day is perfect for interactive campaigns. Contests encourage engagement and increase your social media reach.

Ideas for different businesses:

Restaurants: Ask followers to share their favorite Valentine’s Day dish for a chance to win a free meal.

Fitness Centers: Run a photo contest encouraging couples to share how they work out together.

E-commerce: Offer a prize for the best story about a gift they’ve bought from your store.

Tip: Pair the contest with a branded hashtag to increase visibility.

Limited-Time Promotions

Valentine’s Day-themed promotions can drive urgency and sales. Create offers that align with the holiday’s theme.

Ideas for different businesses:

Spas: Bundle couples’ massages or skincare treatments with a Valentine’s Day discount.

Flower Shops: Offer special packages that include flowers, chocolates, and a handwritten card.

Subscription Services: Provide a “Buy One, Gift One” offer to encourage sharing.

Example: A subscription box service could promote, “Share the love! Subscribe this month and send a free gift to a loved one.

Customized Products or Services

Offering personalized options adds an extra layer of thoughtfulness to your Valentine’s Day marketing.

Ideas for different businesses:

Jewelry Stores: Engrave customers’ names or special dates on products.

Food & Beverage Brands: Create Valentine’s-themed packaging with heartfelt messages.

Tech Companies: Offer Valentine’s Day-inspired skins or accessories.

Example: A bakery could allow customers to customize cookies with messages like “Be Mine” or “You’re Sweet.”

Charity Campaigns

Show your business’s heart by giving back to the community. Use Valentine’s Day as an opportunity to support a cause that resonates with your audience.

Ideas for different businesses:

Retailers: Donate a portion of February sales to a charity.

Health & Wellness Brands: Partner with a nonprofit to offer wellness services to those in need.

B2B Companies: Match customer donations to a charitable organization.

Example: A local coffee shop could run a campaign like “Share the Love: For every coffee sold on Valentine’s Day, we’ll donate $1 to a local food bank.”

Exclusive Valentine’s Day Events

Host events that bring customers together and create memorable experiences.

Ideas for different businesses:

Restaurants: Plan a romantic dining experience with a special Valentine’s menu.

Fitness Studios: Offer partner yoga or dance classes.

Retailers: Host a crafting night where customers can create Valentine’s Day cards or gifts.

Example: A bookstore could host a “Blind Date with a Book” event, where customers pick wrapped books with enticing descriptions.

User-Generated Content Campaigns

Encourage customers to share their love for your brand by creating content that features your products or services.

Ideas for different businesses:

Fashion Brands: Ask customers to post photos wearing your products with a Valentine’s theme.

Home Decor Stores: Invite customers to share how they’ve styled your products for Valentine’s Day.

Pet Services: Run a campaign where customers share how they “love” their pets with your products.

Tip: Feature user-generated content on your website or social media to strengthen customer connections.

Email Campaigns with a Personal Touch

Send Valentine’s Day-themed emails to remind customers you’re thinking of them.

Ideas for different businesses:

E-commerce: Share a curated list of gift ideas for Valentine’s Day.

Professional Services: Send a thank-you email with a message of appreciation.

Hospitality: Offer exclusive deals for Valentine’s Day getaways.

Example: An email could say, “This Valentine’s Day, we want to thank you for being part of our family. Use code LOVE20 for 20% off your next order.”

Frequently Asked Questions (FAQs) About Using Valentine’s Day  Marketing

Why should businesses send Valentine’s Day cards to customers?

Valentine’s Day cards are a thoughtful way to show appreciation and foster emotional connections. They help businesses stand out, increase customer loyalty, and create a memorable brand experience.

How can I use handwritten Valentine’s Day cards in my marketing?

You can include them in orders, send them to top clients, or use them as part of a larger campaign, such as a loyalty program or promotion. Add personalized messages or offers to make the cards even more impactful.

What should I write in a Valentine’s Day card for customers?

Keep it simple, heartfelt, and on-brand. Express gratitude, acknowledge their importance to your business, and include a friendly, positive message.

Why Handwrytten Is the Perfect Solution for Valentine’s Day Marketing

Handwrytten’s innovative technology takes the effort out of sending handwritten cards while maintaining authenticity. Here’s how it works:

1. Type or Craft Your Message: Write your note yourself or use Handwrytten’s AI to perfect the message.
2. Choose a Card Design: Select from a beautiful range of designs or upload your custom branding.
3. Scale with Ease: Handwrytten’s robots write each card individually, ensuring a personal touch for every recipient.

With Handwrytten, you can create positive impressions, strengthen customer relationships, and build long-lasting bonds—all while scaling your outreach effortlessly.

Valentine’s Day is your chance to show customers how much they mean to your business. Whether it’s through handwritten cards, engaging campaigns, or thoughtful gestures, the effort you put into this season will leave a lasting impression. With Handwrytten, you can elevate your Valentine’s Day marketing and connect with your customers in a meaningful way. Start crafting your campaign today and let Handwrytten help you spread the love—one handwritten card at a time!

The post Love Your Customers: Creative Valentine’s Day Marketing Ideas appeared first on Handwrytten.

A satisfied customer is not only a repeat buyer but also a potential ambassador for your brand. One of the most effective, yet often underutilized, ways to turn happy customers into referral generators is by sending personalized, handwritten cards.

With services like Handwrytten, which uses AI-powered technology to create handwritten notes in your unique handwriting, businesses can tap into the emotional impact of these personalized gestures. A greeting card sent to celebrate a birthday, or anniversary, or simply to express gratitude can go a long way in fostering deeper customer relationships and encouraging referrals.

How Can Sending Greeting Cards Turn Into a Client Referral?

In the world of digital marketing, most businesses focus on emails, ads, and social media engagement. But there’s something about the tangible and personal touch of a handwritten card that goes beyond what any online interaction can provide. It creates a lasting impression that customers remember and appreciate.

So, how exactly does sending a greeting card translate into client referrals? It’s simple—personal touch strengthens relationships, and strong relationships drive referrals.

When you send a customer a card, you’re doing more than acknowledging them; you’re showing that you value their business. This kind of recognition makes customers feel valued, making them more likely to spread the word about your business to their friends, family, and colleagues. By reminding customers of your brand in such a thoughtful and unique way, they’re more likely to recommend you when someone in their circle is looking for services or products like yours.

Example Scenario:
Imagine you run a local bakery, and you’ve been working with Handwrytten to send cards to customers on their birthdays. Along with the card, you offer them a complimentary pastry as a gift. This small gesture not only builds loyalty but also encourages customers to talk about their experiences with others. When a friend of theirs mentions they’re looking for a bakery, guess whose name they’ll recommend?

How to Celebrate With Your Customers

Celebrating with your customers isn’t just about thanking them for their business; it’s about acknowledging their milestones and letting them know you’re thinking of them. Sending cards for major holidays, anniversaries, or personal achievements can make customers feel special and deepen their connection with your brand.

Here are some occasions you can leverage to send greeting cards and examples of the types of messages you could include:

Major Holidays

Christmas/New Year’s:
“Wishing you a joyous holiday season and a happy New Year! We appreciate your continued trust in us and look forward to serving you in the coming year.”

Thanksgiving:
“We’re thankful for your loyalty and support. Wishing you a wonderful Thanksgiving filled with warmth and gratitude.”

Anniversaries

Customer Anniversary:
“It’s been one year since you first became a part of our community, and we couldn’t be more grateful! Here’s to many more years together.”

Company Anniversary:
“As we celebrate our 5th anniversary, we want to thank you for being a part of our journey. Your support has been essential to our growth.”

Birthdays

Customer Birthday:
“Happy Birthday from all of us at [Your Company]! Enjoy this special day, and we look forward to making it even sweeter with a special treat just for you.”

Congratulations

New Home:
“Congratulations on your new home! May it be filled with joy, laughter, and wonderful memories.”

Sympathy/Encouragement

Sympathy:
“Our hearts go out to you during this difficult time. Please know that we are thinking of you.”

Encouragement:
“We know you’ve been through a tough time recently, but we believe in your strength. Wishing you peace and resilience moving forward.”

By sending cards for such personal moments, you’re not only strengthening relationships but also reminding your customers why they love your business. These moments of celebration and connection make customers more likely to refer you when someone asks for a recommendation.

Send Unexpected Greeting Cards

Sometimes, the best way to make an impression is by doing the unexpected. While major holidays and birthdays are a great time to send cards, sending them during less traditional moments can make your brand stand out even more. Here are some ideas to help you leverage customer referrals through greeting cards:

Mother’s Day/Father’s Day

Mother’s Day:
“To all the wonderful moms who are a part of our community, we celebrate you today and every day. Happy Mother’s Day!”

Father’s Day:
“To the fathers who work hard and love harder, we appreciate everything you do. Happy Father’s Day!”

Military Appreciation

Veterans Day:
“Thank you for your service and sacrifice. We are deeply grateful to the veterans who have given so much for our freedom.”

Teacher Appreciation

Teacher Appreciation Day:
“To the teachers who inspire the next generation, we are honored to support you in any way we can. Thank you for all that you do.”

Customer-Specific Occasions

Sometimes, sending a card just because can be even more powerful. Whether it’s a note of encouragement or a thank you for continued support, unexpected cards are a great way to surprise and delight your customers, encouraging them to share their positive experiences with others.

How to Ask for Customer Referrals from a Client Using Handwrytten

Now that you’ve built a relationship with your customers through thoughtful gestures, how do you ask for a referral? Asking for a referral doesn’t have to be awkward or feel like a sales pitch. Here’s how to use Handwrytten cards to make your ask feel genuine and natural:

1. Include a Personalized Message:
   Write a short note thanking your customer for their loyalty and support. Mention how much their business means to you and gently suggest that if they know someone who could benefit from your services, you’d be honored if they passed your name along.
2. Incentivize the Referral:
   Consider offering an incentive, such as a discount or a free product, for every referral your customer sends your way. You can mention this in the card with a friendly tone, such as:
   “We’d love to meet more people like you! If you know someone who would enjoy our services, feel free to refer them our way, and we’ll send you a thank-you gift in return.”
3. Add a Referral Card:
   Along with your Handwrytten card, include a separate referral card that they can give to their friends or family. This physical card acts as a reminder for both the referrer and the referred.

Example Referral Request:
“We value your support and would love to share our services with more people like you. If you know someone who would benefit from what we offer, feel free to pass along this referral card. As a thank you, we’ll send you a special gift with your next order!”

By making your ask feel personal and thoughtful, rather than transactional, you’ll increase the likelihood that your customers will follow through and refer someone to your business.

Frequently Asked Questions (FAQ)

How does sending handwritten cards help with client referrals?

Sending handwritten cards helps build a more personal connection with your clients. When customers feel appreciated and valued, they are more likely to recommend your services to others. The emotional impact of receiving a thoughtful, physical card makes a stronger impression than a generic email or message.

Why are handwritten cards more effective than emails?

Handwritten cards stand out because they feel more personal and tangible. In a world filled with digital noise, receiving a physical card can create a memorable moment for the recipient, making them feel appreciated and connected to your brand.

How often should I send handwritten cards to customers?

It depends on your relationship with your customers, but key moments such as birthdays, anniversaries, and major holidays are great times to send cards. Additionally, sending an unexpected card during off-peak times can surprise and delight your customers, making them more likely to refer your business.

Can I ask for customer referrals on a handwritten card?

Yes! Handwritten cards are a perfect medium to ask for referrals in a non-intrusive way. By personalizing your message and adding a referral card, you make the ask feel natural and genuine, increasing the likelihood that customers will follow through. However, you’ll want to make sure you do so in a gentle, natural way and not seem too pushy or forceful. Customer referrals should occur in a way that is authentic.

What are some occasions where sending a card might encourage referrals?

Occasions like customer birthdays, anniversaries, major holidays, and unexpected moments (e.g., Teacher Appreciation Day or Veterans Day) are perfect opportunities to connect with your customers and encourage referrals.

How can I use Handwrytten to personalize my cards?

With Handwrytten, you can create cards in your unique handwriting, making your message feel even more personal. You can customize the message, choose from various card designs, and Handwrytten will send the card directly to your customers.

Leverage the Power of Personalized, Handwritten Notes with Handwrytten

By leveraging the power of personalized, handwritten cards, businesses can foster deeper relationships with their customers, turning them into enthusiastic advocates who will refer others to your business. Handwrytten makes it easy to send these thoughtful, impactful gestures at just the right time, helping you harness the power of your existing customers to fuel growth.

In the meantime, discover the many industries that have benefitted from using Handwrytten’s unique offerings. From automotive dealerships to insurance agents, there’s a place for handwritten notes in every business practice. Contact our team to get started building new connections today!

The post Harness the Power of Your Customers: Leverage Referrals for Growth appeared first on Handwrytten.

In this blog post, you’ll discover various personalized real estate holiday card message ideas tailored for different client relationships, tips for personalizing your holiday cards, and advice on timing your holiday cheer to maximize impact and maintain relationships.

Key Takeaways

• Send clients personalized real estate holiday cards to demonstrate appreciation and strengthen business relationships.
• Explore various seasonal sentiments that can be tailored for home buyers and sellers, providing specific examples of heartfelt messages.
• Personalize your cards with client details, achievements or awards, and exclusive invitations to create a lasting impression.

What to write in holiday cards for clients

As real estate agents, sending personalized real estate cards, including real estate Christmas cards and realtor holiday cards, is a powerful way to demonstrate your appreciation and keep your name at the forefront of their minds. Crafting a genuine, heartfelt holiday message leaves a lasting impression on your clients and strengthens your business relationships.

When creating the perfect message for your greeting card, consider the specific client you’re sending it to.

For example, you can mention specific details about a recent transaction, like the address of their new home or the closing date, or you can highlight any achievements or awards you’ve received since working with the client or even extend an exclusive invitation to an upcoming open house or real estate networking event.

In general, the goal should be to personalize your holiday cards. The intent? To leave your clients feeling valued and appreciated.

Seasonal sentiments for home buyers and sellers

Tailoring your holiday messages for home buyers and sellers allows you to express your appreciation and gratitude for their trust in your services. Focusing on the unique aspects of their real estate journey results in a memorable and meaningful holiday greeting that resonates with your clients.

You’ll find specific examples of seasonal sentiments for your realtor Christmas cards below. These messages celebrate new beginnings, express gratitude, and offer warm wishes for future real estate ventures.

Before we get into it, we want to emphasize that wishing your clients a happy holiday can be done in various ways. But copying and pasting templates from our website, while easy, is not the way to go about it.

Please browse through all the templates, find one you believe would resonate best with your client, and use it as an outline for your final card.

Holiday Card Messages for New Homeowners

Version #1

Dear [Client’s Name],

As we usher in this festive season, let us toast your new beginning in your wonderful new home. May it be a haven of love, warmth, and happiness.

Your trust in my services has been a significant part of my year, and I am incredibly grateful for that. Here’s to a wonderful holiday season and a prosperous New Year filled with cherished memories in your new abode.

Warm regards,

[Your Name]

Version #2

Dear [Client’s Name],

May the joy of this season bring countless blessings to your new home and fill it with happiness that lasts throughout the year.

I am honored to have been part of your journey to homeownership. May your home sparkle with joy, laughter, and memories, just as your trust in my services has brightened my year.

Wishing you a happy holiday season and a New Year filled with prosperity and success,

[Your Name]

Version #3

Dear [Client’s Name],

In this season of cheer and goodwill, I extend my heartfelt wishes to you in your beautiful new home.

Your trust in my real estate services has been appreciated more than you know, and I look forward to supporting your future ventures. May your home be filled with the warm glow of love and happiness the season brings.

Here’s to a splendid holiday season and a New Year filled with peace and joy!

With warm regards,

[Your Name]

Celebrating a client’s new beginning in their home is an essential aspect of your holiday card message. Offering warm wishes for their new chapter creates a connection with your clients and strengthens your relationship.

Real Estate Letter Template: Gratitude for Your Trust and Partnership

Version #1 (short)

Dear [Client’s Name],

As the holiday season approaches, I am reminded of how grateful I am for your trust in my services. It has been an honor to be a part of your real estate journey, and I look forward to continuing our partnership in the future.

Wishing you a joyful holiday surrounded by loved ones and a prosperous New Year!

Sincerely,

[Your Name]

Version #2 (long)

Dear [Client’s Name],

As we embrace this holiday season’s festive spirit, I want to express my deepest gratitude for your trust and partnership in your real estate journey.

Your confidence in my services has not only been inspiring, but it has also allowed me to grow and improve as a person and realtor. As we look forward to the coming year, I am excited to continue our collaboration and help you to reach new milestones.

I wish you happy holidays filled with joy, peace, and love and a New Year that brings success and prosperity.

Best regards,

[Your Name]

Expressing gratitude for your clients’ trust in your real estate services is essential for maintaining strong relationships. Acknowledging their trust and support conveys your appreciation and commitment to their success.

Warm Wishes for Future Real Estate Ventures

Dear [Client’s Name],

It has been a pleasure helping you navigate the world of real estate this year. I am grateful for your trust and partnership in finding the perfect home for you and your family.

As we enter the holiday season, I am sending warm wishes for future real estate ventures. May the New Year bring many more opportunities for us to work together.

Happy Holidays,

[Your Name]

Offering warm wishes for your clients’ future real estate ventures is a thoughtful gesture and an opportunity to convey your continued support and enthusiasm for helping them pick out a new home or sell an old one.

Home Seller: Real Estate Holiday Cards Templates

Version #1

Dear [Client’s Name],

The holiday season is upon us, and it’s a time to reflect on the past and look forward to the future. As I do so, I am reminded of your trust in me to sell your home this year. I am grateful to have had the opportunity to work with you and to help guide you through this significant chapter in your life.

The decision to sell a home is never easy, and your confidence in my services has truly been a gift. I am thrilled we achieved your real estate goals together, and I hope this new chapter is treating you well.

As we look forward to the year ahead, I hope it brings you happiness, success, and perhaps even new real estate ventures. Should you or someone you know ever need real estate assistance, I will be ready and excited to lend my expertise.

I wish you and your loved ones a holiday filled with joy and a New Year full of possibilities.

Warmest regards,

[Your Name]

Version #2

Dear [Client’s Name],

As we deck the halls and await the jingle of sleigh bells, I am reminded of the beautiful journey we embarked on together this year. Your decision to entrust me with the responsibility of selling your home was an honor that I will always cherish.

The sale of a home marks the closing of one chapter and the beginning of another, and your faith in my expertise made that transition smoother. I am deeply gratified that we could meet your real estate objectives, and I hope that your new journey is filled with exciting opportunities and happiness.

As we usher in a new year, may it bring you abundance, joy, and, perhaps, the excitement of new real estate adventures. Remember, should you or a loved one need assistance with real estate in the future, I would be more than happy to lend my expertise.

Here’s hoping your holiday season is merry and bright and the New Year brings you endless possibilities.

With warmest wishes,

[Your Name]

Sending a holiday card to a home seller is a thoughtful gesture demonstrating your appreciation for their trust in your services. It is a warm, personal way to maintain a strong relationship with them, fostering their loyalty and potentially encouraging referrals.

Holiday cards also provide an opportunity to subtly remind clients of your services and, in an ideal world, could help you garner referrals, thereby keeping your business in their minds for the future.

Festive phrases for ongoing relationships

Maintaining ongoing relationships with clients is vital for the success of your real estate business. Incorporating festive phrases in your holiday cards, such as mentioning Christmas trees, celebrates the journey you’ve shared with your clients and anticipates a bright future together.

Below are specific examples of festive phrases for your Merry Christmas (or Kwanzaa) holiday card. These messages focus on celebrating the continued journey with your clients and highlighting shared memories while looking forward to a beautiful holiday and a prosperous future together.

Celebrating Our Continued Journey

Dear [Client’s Name],

The spirit of this holiday season is a reminder of the joy and satisfaction of working with wonderful clients like you. The journey we’ve embarked on, your trust and loyalty, has made this year meaningful for me.

As we light up our homes with festive decorations, may the glow illuminate your path toward many more successful real estate ventures in the coming year.

Merry Christmas and a Happy New Year,

[Your Name]

Acknowledging the ongoing journey you’ve shared with your clients in the real estate market is essential for maintaining strong relationships. Long-term, customer retention by establishing solid connections with your customers is one of the best ways to develop consistent business.

Shared Memories, Bright Futures

Dear [Client’s Name],

As we reflect upon the year gone by, I am reminded of the beautiful memories we’ve shared in your real estate journey. The holidays are a perfect time to reminisce about these moments and look forward to the bright future that awaits.

My gratitude for your trust and partnership is immense, and I am excited for the opportunities the New Year will bring. May your holidays be filled with joy and your New Year’s essential prosperity.

Have a wonderful holiday,

[Your Name]

Highlighting shared memories and looking forward to a bright future together is an essential aspect of your holiday card message for clients with whom you have an ongoing relationship. Emphasizing shared experiences and prospects strengthens your connection with your clients and conveys your enthusiasm for future collaborations.

Expressions of appreciation for business partnerships

A Partnership as Strong as the Season

Dear [Partner’s Name],

As we deck the halls and trim the tree, I find myself reflecting on the past year and the strength of our partnership. Your unwavering support and collaboration have played a pivotal role in our shared achievements, and for that, I am immensely grateful.

In this festive season, I want to express my heartfelt appreciation for our business partnership and look forward to the opportunities and successes the New Year will undoubtedly bring.

May your holiday season be filled with joy, peace, and prosperity.

Warmest Season’s Greetings,

[Your Name]

[Company Name]

Highlighting the strength of your business partnership during the holidays can create a sense of unity and collaboration. Emphasizing the strength of your partnership conveys your commitment to the success of your shared endeavors while also making it clear that you value them as a person.

Cheers to Our Successes

Dear [Partner’s Name],

As we close another year and look toward our year’s accomplishments in the upcoming one, I want to take a moment to appreciate our accomplishments together.

Your partnership has been instrumental in our shared successes, and this festive season provides the perfect opportunity to express my gratitude. So here’s to the victories we’ve celebrated, the challenges we’ve overcome, and to the thrilling prospects that await us in the New Year.

Happy Holidays!

[Your Name]

Celebrating the successes you’ve achieved together with your business partners is an essential aspect of your holiday card message. Psychologically, framing your relationship as “we,” as partners, can only strengthen your connection and partnership into the future.

Tips for personalizing your holiday cards

As we’re sure you understand by now, personalizing your holiday greetings and business Christmas cards effectively creates a lasting impression on your clients and strengthens your business relationships.

As we’ve already mentioned, incorporating specific details about the client’s transaction, highlighting achievements or awards, and extending exclusive invitations to events makes your holiday cards truly unique and memorable. Don’t just let them be generic business appreciation messages – make it clear that you took the time to actually make the card special.

For example, you can personalize your holiday cards by:

• Mentioning specific details about the client’s recent transaction, such as the address of their home or the closing date
• Highlighting any achievements or awards you’ve received since working with the client
• Extending an exclusive invitation to an upcoming open house or real estate networking event

Timing your holiday cheer

Timing matters when sending holiday cards to your clients. Ensuring that your cards are sent at the right time can maximize their impact and help maintain strong relationships with your clients.

The most appropriate time to send your cards to clients is typically in early December. This allows ample time for the cards to arrive before the holidays and demonstrates your appreciation for their business throughout the year.

Remember that sending holiday cards late can be interpreted as a lack of organization or thoughtfulness, which can hurt client relationships. So, be sure to plan ahead and send your holiday cards promptly.

How Handwrytten can help your holiday outreach

Handwrytten can be an invaluable resource for your holiday outreach efforts. With our automated handwritten card service, you can send custom holiday cards to all your clients without the hassle of handwriting them yourself.

Our team of skilled robots uses actual pen and ink to create authentic-looking real estate handwritten notes that will impress your clients. Choose from our selection of holiday card designs, add a personal message, and we’ll take care of the rest. You can even upload your own logo or signature for an extra touch of personalization.

Our self-service prospecting and integration with crucial tools like Salesforce, Zapier, and HubSpot can make your life even easier!

To make the most of our services, be sure to place your orders by December 8th to ensure delivery before Christmas Day, Kwanzaa celebrations, and New Year’s Day plans. We’ll handle all the postage and hassle for you – sending cards has never been easier at this time of year!

Summary

In conclusion, sending personalized holiday cards to your real estate clients effectively demonstrates appreciation, nurtures relationships, and maintains a strong connection during the holiday season.

By incorporating heartfelt messages tailored to different client relationships, personalizing your holiday cards with specific details, and adhering to the appropriate timing, you can create a memorable and meaningful holiday card that resonates with your clients.

Frequently Asked Questions About Real Estate Holiday Cards

Should realtors send Christmas cards?

Sending holiday cards is an excellent way for realtors to stay connected with their business partners and clients, demonstrating their commitment to those relationships and reminding them of their services.

What words to put on a holiday card?

Wishing you a joyous holiday season filled with peace, love, and laughter. May your New Year be blessed with good health, prosperity, and lasting happiness.

When is the best time to send holiday cards to clients?

Sending holiday cards to clients is best done in early December, giving them plenty of time to arrive before the holidays.

How can I personalize my holiday cards?

Personalize your holiday cards by including details about the recipient’s transaction, highlighting any awards or achievements, and offering exclusive invitations to events. This will show you care, creating a meaningful connection with your reader.

What are some examples of heartfelt messages for new homeowners?

Congratulations on your new home! We wish you love, joy, and lasting memories as you settle in. Best wishes!

The post 12 Heartwarming Real Estate Holiday Card Messages for Your Clients appeared first on Handwrytten.

With our cutting-edge technology and customer-centric approach, Handwrytten is dedicated to fulfilling and exceeding the expectations of those who depended on AddressableMail, especially in the real estate sector. This article will explore how Handwrytten stands out as the go-to service for personalized, flexible, and timely handwritten notes.

Unrestricted geographic reach

One of the core strengths of Handwrytten is its unrestricted geographic reach, a feature that immediately sets us apart from Addressable Mail. Like Addressable, Handwrytten offers a comprehensive outbound prospecting tool to streamline your outreach efforts. However, with Handwrytten, you are not limited to your purchased territory. This means real estate agents and professionals can expand their marketing and relationship-building efforts far beyond local confines.

Expanding your horizons

With Handwrytten, the entire country becomes your potential market. Whether you’re looking to tap into new regions or stay connected with clients across different states, our platform provides the flexibility and ease to do so. This level of freedom is essential in the ever-changing real estate landscape, where quickly adapting and targeting new areas can be a significant advantage.

No territorial limitations

Addressable Mail’s model often confined users to specific territories, potentially limiting their reach and effectiveness. Handwrytten, on the other hand, empowers you to send handwritten notes to any address without any territorial restrictions. This feature is particularly beneficial for agents managing properties in multiple locations or those looking to expand their business into new areas.

Customization at your fingertips

Our user-friendly platform allows you to customize your messages and effortlessly target specific demographics or regions. Whether you’re reaching out to potential clients in a bustling city or a serene suburb, Handwrytten ensures your message resonates with the intended audience, wherever they may be.

In summary, Handwrytten’s approach to geographic flexibility not only matches the capabilities of Addressable Mail but significantly expands upon them, offering real estate professionals a powerful tool to broaden their reach and strengthen their market presence.

Targeting your Sphere of Influence (SOI)

In real estate, nurturing relationships within your Sphere of Influence (SOI) is crucial. Your SOI includes past clients, referrals, friends, and family – essentially anyone who can potentially help grow your business through their network.

Handwrytten offers a unique advantage over AddressableMail in this regard: we allow you to send personalized, handwritten notes to these key individuals.

Personalized outreach made simple

Handwrytten’s platform makes sending one-off notes or conducting bulk mailings easy. Whether you’re thanking a client for a referral, reaching out to a past buyer, or simply keeping in touch with your community, our service ensures your message is personal and heartfelt. This personal touch can make all the difference in maintaining and strengthening your professional relationships.

Enhanced flexibility

You can manage your SOI outreach effortlessly through our app or website. Plan a single, personalized note for a special occasion or set up a regular mailing schedule to keep in constant touch with your network. This flexibility is vital in the fast-paced real estate industry, where staying top-of-mind with your SOI can lead to repeat business and valuable referrals.

Enhancing client relationships

Handwrytten allows you to go beyond generic marketing strategies. By sending handwritten notes, you show genuine care and appreciation, essential in building trust and loyalty with your SOI. This personalized approach was not a focus of AddressableMail, setting Handwrytten apart as a more versatile and relationship-oriented solution.

Celebrating milestones with personalized handwritten notes

Remembering and acknowledging personal milestones like birthdays and anniversaries is a powerful way to show your clients they’re more than just a transaction. Handwrytten facilitates this thoughtful gesture seamlessly.

Birthday and anniversary reminders

With Handwrytten, you can schedule notes for special occasions well in advance. Our system can remind you of upcoming birthdays, anniversaries, or other significant dates, ensuring you never miss an opportunity to connect with your clients personally.

Handwritten Christmas and holiday cards

Easily send thousands of Christmas and Holiday cards to your SOI. Each one is written in pen, and they can even have your signature!

Timely and thoughtful gestures

Celebrating these milestones can significantly enhance client relationships. A handwritten note on a birthday or anniversary demonstrates attention to detail and personal care, traits highly valued in the real estate business. Such gestures are often remembered and can lead to repeat business and referrals.

A personal touch in a digital world

A handwritten note stands out in an age where digital communication is the norm. It adds a personal touch that can’t be replicated by emails or text messages. This approach was not a focus for AddressableMail, but it’s a cornerstone of Handwrytten’s service, highlighting our commitment to adding a personal touch to your professional relationships.

Industry-leading throughput for timely delivery

A key advantage of Handwrytten over AddressableMail lies in our industry-leading throughput, ensuring that your notes are dispatched quickly and efficiently. This speed is particularly crucial in the real estate sector, where timing can be everything.

Rapid turnaround time

At Handwrytten, we understand the importance of timely communication. Our notes are mailed within 1-2 business days. Addressable hid its throughput issues by focusing on prospecting, where turnaround time was not critical. Our swift turnaround means that your messages reach your clients or prospects at just the right moment, whether it’s a follow-up for a recent showing, a thank you note after a closing, or a timely birthday wish.

Handling time-sensitive targets

In real estate, certain communications are time-sensitive. Be it a congratulatory note for a newly listed property or a timely follow-up after a client meeting, Handwrytten ensures that your message is heartfelt and timely. This capability to touch time-sensitive targets is a game-changer in maintaining the momentum in client relationships and business dealings.

More ways Handwrytten is an upgrade over AddressableMail

Customization and variety

Handwrytten offers an extensive range of card designs and styles, catering to various tastes and occasions. This variety ensures that every note you send is personalized in text and appearance, aligning with your brand or the specific message you want to convey.

Integration with technology

We understand the importance of integrating with your existing systems. Handwrytten offers seamless integrations with popular CRM systems, including Follow-Up Boss, Pipedrive, and more, making it easier to manage your client communications and automate your outreach efforts. This technological edge ensures that your process is not only personalized but also efficient and streamlined.

Environmentally conscious

For every 100 cards we mail, we plant a tree with OneTree Planted. To date, we have planted over 10,000 trees and will continue to do so. Planting trees is better for the environment and much more cost-effective than using recycled stock, which has its own chemical issues.

Conclusion

The closure of Addressable Mail presents a unique opportunity for real estate professionals to discover a more versatile, efficient, and personalized approach to handwritten notes with Handwrytten. Our service fills the gap left by AddressableMail and elevates the standard of what you can expect from a handwritten note service.

With unrestricted geographic reach, the ability to effectively target your Sphere of Influence (SOI), personalized notes for special occasions, and industry-leading throughput for timely delivery, Handwrytten stands out as a superior choice for real estate agents looking to make a lasting impression.

Personal connections and timely communication are essential in the real estate industry, making Handwrytten’s commitment to providing a service that combines personal touch with professional efficiency highly impactful. We go beyond just sending notes – we help you build and maintain meaningful relationships with your clients, ensuring that your message reaches them and resonates with them.

Get started with Handwrytten now!

Don’t let the closure of Addressable Mail disrupt your business. Instead, seize this opportunity to enhance your client relationships with Handwrytten.

Visit our Real Estate Solutions to explore our services, view our range of customizable options, and learn how we can integrate seamlessly with your current systems. Start sending heartfelt, timely, and impactful handwritten notes today and experience the Handwrytten difference in building stronger client relationships and driving your real estate business forward, or just sign up now for free and start exploring!

The post AddressableMail Out of Business? We Have You Covered! appeared first on Handwrytten.

For real estate professionals, integrating these tactile tokens of appreciation into their comprehensive marketing strategy not only differentiates them in a saturated market but also lays the foundation for trust, a crucial element in the home buying and selling process.

The Power of Handwritten Notes in Real Estate

Psychological Impact

Handwritten notes, in their essence, are more than just pieces of paper with ink. They carry with them a sense of personal touch, effort, and sincerity. A report by Psychology Today suggests that receiving a handwritten note can evoke strong feelings of being valued and acknowledged, something a digital message often lacks. For real estate agents, this means building a foundation of trust and authenticity with potential clients from the get-go.

Differentiation in a Competitive Market

In an industry flooded with digital ads, email campaigns, and virtual tours, handwritten notes offer a refreshing break from the norm. They serve as a tangible reminder of an agent’s dedication and personal commitment to their clients. According to a blind survey Handwrytten ran with consumers, handwritten notes are the surest path to retention and referrals. This emphasizes their effectiveness in standing out in a crowded market.

The Role of Handwritten Notes in a Modern Marketing Mix

Balancing Digital with the Tactile

While digital marketing tools offer scalability and reach, they often lack the personal touch that resonates deeply with individuals. Handwritten notes, on the other hand, fill this gap by providing a tangible connection in an increasingly virtual world. Integrating both digital and tactile marketing methods creates a well-rounded strategy that appeals to a wider audience demographic.

Case Study: A Personal Touch in Action

Marc Silver, a real estate agent from Philadelphia, seamlessly integrated handwritten notes into his digital marketing campaign. In addition to traditional digital campaigns, Marc uses handwritten notes to prospect entire neighborhoods. The result? More client prospects in this down market.

Crafting the Perfect Handwritten Note

Key Elements for Maximum Impact

Every handwritten note should be more than just a greeting; it’s an opportunity to make a lasting impression. Essential elements include addressing the recipient by name, referencing specific interactions or properties of interest, and expressing genuine enthusiasm. By including specific personal references in your handwritten notes, you can increase your perceived authenticity even more.

Tailoring Your Message

Depending on where the client is in the home buying or selling process, the content of your note should differ. For instance:

• Potential Buyers: Highlight properties that align with their interests and express eagerness to help them find their dream home.
• Recent Purchasers: A thank you note acknowledging their business and wishing them happiness in their new home.
• Sellers: Reassure them of your commitment to getting the best value for their property.

For a full breakdown of possible notes, please read our article on 25 Handwrytten Notes for Real Estate Agents.

Strategies for Scaling Personal Touches

Automation Without Losing Authenticity

Incorporating handwritten notes into large-scale marketing campaigns might seem daunting. However, with tools like Handwrytten, agents can send authentic-looking handwritten notes at scale. These platforms use advanced technology to replicate human handwriting, ensuring each note retains its personal touch. An article from NAR magazine highlighted how automation tools have revolutionized personalized real estate marketing.

Managing and Tracking Responses

For a comprehensive strategy, it’s crucial to monitor the effectiveness of your handwritten notes. Implement systems to track responses, feedback, and subsequent client interactions. This could be as simple as a spreadsheet noting the date, recipient, and outcome of each note sent. Tracking ensures you can refine your approach and optimize for the best results.

If you are looking for other ways to track, Handwrytten can help you by including a unique URL or QR code on each note, which ties back to the individual recipient.  The landing page of these notes could be a property website or the website of the REALTOR.  However, just be careful: not everyone wants to scan QR codes, and might find shortened URLs to be questionable.

Integrating Handwritten Notes with Other Marketing Tactics

Complementing Digital Outreach

Handwritten notes can act as a bridge between your digital and offline marketing efforts. After sending an email newsletter or conducting a social media campaign, a follow-up handwritten note can reinforce your message and add a personal touch. This multi-channel approach ensures clients receive consistent messaging while also feeling valued on a personal level.

Enhancing Event Marketing

For events like open houses or client appreciation gatherings, handwritten notes can serve as unique invitations or thank-you messages. They add a memorable touch, increasing the likelihood of attendance and post-event engagement.

Ongoing Lead Cultivation

Handwrytten can assist you with automating your birthday and “Homiversary” cards. Simply upload a list of your contacts and their birthdays or home purchase dates, and we can ensure each contact is sent an authentic handwritten card (and potentially gift card) every year, totally removing it from your plate.  We can even include a business card or “I’m never too busy for your referrals” sticker.

Measuring the Impact and ROI of Handwritten Notes

Quantitative Benefits

It’s essential to track the tangible results of your handwritten note campaigns. This includes metrics like increased sales, higher client retention rates, and a boost in referrals. By comparing these figures with periods where handwritten notes weren’t utilized, you can get a clear picture of their impact.

Qualitative Feedback

Beyond numbers, gather feedback from clients and recipients of your notes. Did they appreciate the gesture? Did it influence their decision to work with you? Such insights can offer valuable information on refining your approach for even better results.

Client Testimonials and Real-world Success Stories

The Power of a Personal Touch: Agents Speak

Real estate professionals across the globe are harnessing the unmatched power of handwritten notes to connect with clients.

Ben Graham, leader of the Graham Group Real Estate at Infinity & Associates Real Estate in Chandler, AZ shares his experience, “Many times, I get notes that tell me I was the only one that actually sent them a birthday card.”  Such firsthand accounts from agents highlight the effectiveness and unparalleled impact of handwritten notes in building lasting relationships in the real estate industry.

Stacy Staub, the co-founder and CEO of West + Maine Homes in Denver says handwritten notes are embedded in the company culture. She encourages the 500 agents she manages to write two notes a day to their clients and colleagues. The brokerage stocks a variety of cards and envelopes in each office and regularly rotates in new selections. They even have training events centered on the subject.

Conclusion: Handwritten Notes in the Digital Age

As the real estate landscape evolves with technological advancements, there remains an irreplaceable charm in traditional marketing tools like handwritten notes. In the vast sea of digital communications, these notes emerge as islands of personal connection, making clients feel seen, acknowledged, and valued. They bridge the gap between the efficiency of modern technology and the warmth of human touch. For real estate agents striving to make a mark, blending the age-old tradition of handwritten notes with contemporary marketing strategies can pave the way for unparalleled success and client satisfaction.

TL;DR:

In an era dominated by digital marketing, handwritten notes offer a unique and personal touch in the real estate industry. These notes build trust, differentiate agents in a competitive market, and seamlessly integrate with modern marketing strategies. Studies and testimonials underscore their effectiveness in enhancing client relationships and boosting sales. As the real estate landscape evolves, blending traditional tools like handwritten notes with contemporary methods can lead to unparalleled success.

If you would like us to assist implementing a cohesive handwritten card program in your business, please reach out to us and we would be happy to assist, or visit our page devoted to Real Estate to learn more about our best practices and features.

The post Incorporating Handwritten Notes into a Comprehensive Real Estate Marketing Strategy appeared first on Handwrytten.